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Web Design
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Ecommerce website design, development
Email marketing, SEO and social media marketing

Simplicity New Look

The client

Simplicity Pattern Co. Inc. is a worldwide company that designs, produces, markets and distributes sewing patterns for consumers that practice and enjoy home sewing activities.

Their mission is to be one of the world's leading creators of products that facilitate individual expression and promote personalized creativity.

The challenge

Simplicity New Look’s UK website had suffered severe functionality issues and was not delivering acceptable revenue. First Internet was tasked with a website redesign, development and online promotion using SEO, PPC, social media marketing and email marketing.

The results

The new Simplicity website operates across a number of currencies and distributes products worldwide. Since the launch of the new website in April 2016:

  • The responsive design has proven successful with an 72.89% increase in mobile device views.
  • Sessions up by 19.95%
  • Organic Search traffic up by 42.87%
  • Traffic from social media up by 168.30% causing an 63.73% increase in purchases
  • Paid search traffic up by 58.83%

Following SEO activity, key phrases are ranking on page one and delivering more traffic to the site:

  • 'Sewing Patterns' delivered 209.41% more traffic.
  • 'Simplicity Patterns' delivered 1,337.50% more traffic.
  • 'New Look Patterns' delivered 312.21% more traffic.


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