The Results

+ 63%

increase in organic traffic, year-on-year

+ 44%

increase in goal conversions, year-on-year

+ 20%

increase in PPC traffic, year-on-year

The Problem

Before engaging First Internet, Gaskells had limited online visibility, both regionally and nationally, which meant few enquiries were being delivered through the website.

Our Solution

We designed and built a new website to provide a stronger, more logical, information architecture.

We expanded page content on both existing and new pages and optimised this content in order to target the right search terms. We also created a sturdy paid digital media campaign, which quickly delivered a higher than industry average conversion rate (12%).

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"From the onset, First Internet provided a first class service and with the benefit of our designated account manager, who was on hand every step of the way, we ended up with a product which has been extremely well received by our customers. Their professionalism, creativity and knowledge really does do the team proud and I would have no hesitation in recommending them to business users. "

Denise Banks - Commercial Director , Gaskells Waste

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