Food Alert looks after the food safety, health and compliance for over 6,000 hospitality businesses, including Deliveroo, Nando’s and Burger King. Their existing site didn’t reflect their high-profile portfolio. Most notably the in-house marketing team struggled to update their site as the CMS was unintuitive and dysfunctional and rendered it useless as a brand awareness tool, brochure, or lead generation site. The internal team needed to be able to update the site with ease and speed, without the requirement for significant training or agency input.
First Internet approached this project on solid foundations, having developed our own WordPress installation on which it was to be based. This bespoke implementation includes all client favourite features, as well as being streamlined and optimised for ease of use and SEO-compatibility. We removed much of the inherent bloat from the CMS, removing obsolete, unused areas of the admin to streamline the CMS making it clear and concise to navigate. Clearing up code and serving images in next gen formats aided the speedy delivery of web content front end.