The Results

+ 605%

increase in organic traffic year on year

+ 357%

increase in page views year on year

+ 284%

increase in average time spent on the site year on year

The Problem

Fire Shield Systems’ previous site failed to show off their products and applications effectively – including their status as sole UK distributor of a globally successful fire protection system: Dafo.

This and lack of SEO optimisation meant the site wasn’t getting the visibility it needed.

Our Solution

We split up products and applications on the site to make Fire Shield Systems’ full range clear, adding a page dedicated to Dafo, clearly visible from the homepage. Ongoing SEO activity has ensured a strong link structure leads users from applications to relevant products which.

This, together with deeply researched content optimisation, has resulted in exponential increases of traffic to the new site since its launch. The site now ranks on page one for many high volume keywords it was on page three/four for previously.

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"We are a new customer and so far the service has been excellent. We’re very excited about building a long working relationship with all the team and First Internet."

James Mountain , Fire Shield Systems

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