PPC management services designed to help you achieve the best-possible ROI from your ad spend on Google AdWords and Bing Ads.

We’re a PPC Agency which has managed paid search advertising campaigns for 21 years. Our team will create relevant ad groups, write ad copy which drives clicks and build landing pages which convert. Supercharging your PPC campaigns.

If your conversion rates aren’t what they used to be and you’re worried your spend on Google Ads isn’t driving sufficient profit, call us today on 0161 941 5330 to discover how we can help you.

Our PPC Management Services

Our team of PPC specialists develop and implement data-driven campaigns which convert.

The world of PPC has become incredibly complex, with more moving parts than ever before and more features being added every day. We use the latest innovations to define a strategy which is perfect for your business. These include:

  • Search ads: the humble search ad has evolved almost beyond recognition since its introduction. We create ads which consistently drive qualified clicks to your website
  • Google Shopping: show how great your products look right there in the search engine with shopping adverts
  • Retargeting: make sure the competition doesn’t convert the lead you’ve nurtured with intelligent retargeting adverts
  • Video ads: television advertising for a new generation. Get your video promotions in front of millions of relevant people across YouTube and other websites
  • Conversion Rate Optimisation (CRO): do your landing pages need sprucing up? Are your calls to action in the right place? Our CRO strategies ensure the people who click your ads go on to become paid customers.
  • PPC audits: an in-depth audit of your accounts can open up a world of possibilities and ensures your budget is being used as effectively as possible
  • Google Ads: integrated PPC campaigns using every option within Google to meet your business goals
  • Microsoft ads: if your business is looking to explore the opportunities in Microsoft’s growing suite of products, we can help
  • Paid social media: we’ll help you reach new customers and increase your customer lifetime value with innovative paid social media strategies

Customer journeys are more complex than ever before. We use the latest technology to ensure your business is always there with the right message for the right person at the right time.

The First Internet approach

At First Internet, we understand the decision to hire a PPC Agency is difficult. It’s often one of your largest marketing investments and the world of pay-per-click advertising can initially seem impenetrable. This is why we’re committed to being completely transparent and work closely with all our clients. We believe you should always know where your budget is going, how your campaign is performing and the rationale behind our decisions.

Our PPC management service always begins with a thorough PPC audit, in which we’ll determine exactly what is and isn’t working for you and why. Effective PPC management is reliant on data, a proper audit provides the information we need to get your campaign off to a flying start.

If you’re new to PPC, we’ll combine in-depth research of your industry with our knowledge of the landscape to build a campaign which quickly drives revenue.

Constant monitoring and data-driven adjustments will continue driving improvements as the campaign moves forward. Throughout your PPC campaign, we will:

  • Ensure relevant keywords are used and have sufficient budget to reach the right people in the right place at the right time
  • Develop audiences most likely to convert and target them across all relevant channels, driving your brand beyond those actively searching and into new waters
  • Monitor search terms triggering adverts and add negative keywords to ensure relevancy
  • Adjust ad copy to maximise the number of people clicking your adverts
  • Create landing pages which provide users all the information they need to convert
  • Design beautiful display adverts which catch the eye of users, boost brand awareness and drive clicks
  • Provide monthly reports which give you complete visibility of how your campaign is performing

Plus a range of other activities all designed to maximise your return on investment.

A data-driven approach to all we do ensures the most logical decisions are being made at all times when making changes to your campaigns. We combine this with a creative flair which brings unique campaign ideas and ensures your ads always stand out from the pack.

Ultimately, we pride ourselves on being honest and transparent while providing great results for our clients.

How can we help you?

Our PPC management service will drive relevant traffic to your website, increasing sales and improving your ROI. 

Our focus on honesty, transparency and communication means you’ll always know what’s going on and provides us with those extra nuggets of information we need to nudge results from good to great.

If you’ve been struggling with PPC or you’re looking to try it out for the first time, give us a call today. We’d love to take a look and discuss how we could help you.


What is PPC?

PPC, or pay-per-click, is a model of advertising used online which charges advertisers each time one of their adverts is clicked. This model was popularised by search engines and is now widely-used across a variety of platforms.

Paying for clicks, rather than reaching a specific number of people, allows advertisers to be more confident their advertising budget is being spent on reaching potential customers and ensures ROI is maximised.

How does PPC work with other marketing channels?

Managed correctly, a PPC campaign is the perfect accompaniment to any marketing campaign, digital or otherwise.

Whether you’re looking to keep in touch with people who have visited your site but not converted, ensure you’re always front-of-mind when people are searching for products or services in your industry, or reach entirely new groups of people quickly and effectively, PPC can help.

Alongside this, insights only gained through PPC can give you a fresh perspective into how your customers behave online. Feeding these into the rest of your team can help your marketing campaign as a whole become more effective and help you better meet the needs of your customers throughout the sales funnel.

How long does it take for PPC to work?

You can start seeing results from PPC almost as soon as the campaign is launched.

However, all campaigns require time to fully ramp up and need alterations following launch, meaning we’d typically advise holding back on making snap decisions for at least three months. 

Unlike other marketing activities, however, your PPC campaign will be directly generating revenue throughout this bedding-in period. Search campaigns, in particular, can be made profitable very quickly. The difficult part is ensuring your ROI is maximised consistently.

What are the different PPC platforms?

There are a huge number of online platforms which provide the ability to buy ads on a pay-per-click basis. Some of the most popular platforms include:

  • Google Ads
  • Bing Ads
  • Facebook Ads
  • LinkedIn
  • Twitter
  • AdRoll

Each of these has different strengths and allows you to reach a variety of audiences at different stages of the buying cycle. Whether you’re looking to reach people when they search, increase your brand awareness amongst relevant audiences or implement a comprehensive retargeting programme, there’s a PPC platform perfect for your needs.

How much does a PPC campaign cost?

The cost of a PPC campaign varies dramatically depending on the industry you’re working in and the network you’re using to advertise.

On Google Ads (the world’s most popular PPC platform), the average cost per click is around £1.50. Industries such as insurance and law, for example, can see these increase to £50 per click or more, however. On the other hand, you can buy clicks for less competitive terms for pennies.

If you’re operating on a tight budget, we can help establish a baseline of what may be required to achieve success on any platform.

What do I do if a competitor is bidding on my brand name on Google?

Businesses bidding on the brand names of their competitors in an attempt to entice them away is becoming an increasingly common practice on Google. And, unfortunately, there’s often no way to stop them from doing this.

If a competitor is bidding on your brand and using your trademarked name in the ad you will be able to request that specific advert is taken down, but bidding on a brand as a keyword is not against any terms or laws, meaning businesses will be free to continue doing so as long as their ad copy is compliant.

The simplest way to combat this is to bid on your own brand name. Your ads being highly-relevant will typically be enough to ensure you get the top spot in the paid listings for your own name for a much lower CPC than average.

Before doing this, however, it’s important to double check your rival meant to bid this way. It may be an honest mistake from their PPC manager which can easily be rectified.

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Call us on: +44 (0) 161 941 5330 or email us: info@firstinternet.co.uk

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