Useful for more than simply Facebook stalking or Twitter trolling

Your target audience is even easier to directly engage with thanks to social media.

The internet is a perfect medium for word-of-mouth advertising. It provides instant communication across the entire world and is a part of a large number of people’s daily lives both at work and at home.

Blogging and social media sites such as Facebook and Twitter have revolutionised the way we, and importantly your customers, interact online.

First Internet can harness the power of these tools to communicate with your customers to add an extra dimension to your marketing campaign and this is exactly what we have done for our customers.

Due to the nature of the product and the behaviour of the target audience we built the Simplicity New Look website with social media sharing in mind. Each product and each blog post has easy share icons, including Pinterest as this particular social media platform is perfect for this type of product. Simplicity New Look was not previously using this channel but their products were already being discussed there. What we suggested was to tap into an existing audience and make the most out of it.

We are able to measure the volume of “shares” each month and the impact this has upon the website traffic. For example, in April/May 2013 there were over 3,049 social media shares relating to the Simplicity New Look website and this led to a “viral lift” (percentage increase in traffic due to shares and clicks) of over 239% on average.

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