Increase in revenue
Ranked local keywords
Secret Spa was looking to launch their offering into other regions – Manchester and Brighton and needed an SEO agency to help them achieve visibility in these areas, where they previously had none.
Secret Spa’s London-centric audience is a high end, affluent audience, boosted by endorsements from the likes of Made In Chelsea stars, Vogue Williams and Mollie King. When looking to launch in Manchester and Brighton we identified that, although still an affluent audience, there would be nuances between the audiences in different areas. It would still be an aspirational audience, but the services most searched may be different, which was backed up by our extensive keyword research.
Following on from this extensive keyword research we would work with the in-house team to implement foundation level SEO tweaks that would benefit national SEO and then set out a strategy for Manchester and Brighton centric SEO campaigns.
Our strategy was heavily reliant on building out local SEO content over time, supplemented by local citations and the optimisation of Google My Business pages for the relevant locations.