The Results

+ 117.8%

conversion rate increase, year-on-year

+ 83%

increase in search traffic in 12 months

+ 115%

revenue increase, year-on-year

The Problem

Despite being home to well-known, much-loved brands in the sewing community, Sewdirect’s website was underperforming when compared to revenue expectations. Our team were asked to improve this.

Our Solution

Pulling together all of our skills, we started by designing and developing a slick, modern website specifically created to maximise conversions. Constant iteration thanks to our conversion rate optimisation team has helped us to continue improving results as the year has gone on.

Following the build of the website we put our marketing team to the test, developing a complete digital marketing strategy which combined SEO, PPC, social media and email marketing to drive relevant traffic to the website. And with a 115% increase in revenue, we think we’re doing something right!

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"The work First Internet has done on our campaign has really enhanced our social media profiles and has certainly contributed to their success. We’re very happy with their creative direction and would happily work with them in the future."

Richard Cawthra , Sewdirect

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