Kandy King weren’t getting the desired level of business coming to the website from its various digital marketing channels.
Organically, paid and socially their marketing efforts had plateaued, and they wanted us to do something about it.
After conducting extensive competitor analysis and discovering holes in Kandy King’s current marketing strategy compared to the competition, both organically and through PPC, we went about closing gap.
Through considerable technical optimisation throughout the website, KandyKing.co.uk waded through the competition to the first page for a multitude of keywords, which resulted in a substantial increase in online visibility and thus revenue.
In our paid advertising campaign through careful analysis and a constant monitoring and adjusting of bid prices, ad quality score and CPC – we managed to increase the PPC ROI by an incredible 217%.
Our work on this campaign earnt us a commendation at the Northern Marketing Awards 2020 in the Best Small Budget Campaign category.