PZ Cussons is one of the largest manufacturers in personal healthcare products, boasting some of the world’s most well known brands.
Such a busy historical portfolio of brands resulted in an over complicated raft of sites in dire need of modernisation and simplification.
The website project, which involved the redevelopment of 55 websites, utilising both themed and bespoke functionality, was a simplification exercise to unify all website administration systems, making them easier to manage company-wide.
"Simplifying our website technology landscape and making them easier to manage, helps ensure we deliver exceptional content to our consumers. All whilst aligning to our business strategy of Focus, Scale and Accelerate. We have worked with First Internet for over 5 years, establishing a strong and successful relationship. This was a significant factor to selecting them as our global website development partner. "
Julie McNeice , PZ Cussons