Creamline Dairies was founded in 1945 and initially supplied milk and supplies to businesses in Trafford Park and Worsley. Since then Creamline developed into a very successful doorstep delivery company and is now one of the leading independent dairy companies in the UK delivering milk, groceries and other essentials throughout the North West.
Creamline had brought their offering online but with a recent acquisition were faced with the need to service a huge increase in customers in the most efficient way possible.
Before we began designing or developing the new site we undertook a large scale UX (user experience) project to help create a website which met the customers' needs and was extremely easy to use.
The site we built allows customers to set and manage their weekly orders online. The website also needed to integrate with their office system and needed to automate payments on a weekly basis by repeat credit card transactions and direct debits.
The website acts as an interface between the customer and Creamline, allowing registered users to view what is and has been delivered that week, their account balances and payments and contact forms to get in touch with their local depot.
In addition a whole host of added value content can be found on the website including tasty recipes and supplier profiles to reflect Creamline's community focus.
The site has been developed using responsive technology, allowing it to work effectively on mobiles and tablets.
Since relaunch in August 2014 the new Creamline Dairies website has seen an impressive upsurge in website statistics:
- 300% increase in traffic
- 40% decrease in bounce rate
- 500% increase in conversions
- 170% increase in organic traffic
- 600% increase in traffic from social media
- Page one rankings for important key phrases such as “milk delivery” and “grocery delivery Manchester”.
We have also assisted Creamline with product and lifestyle photography for the website and offline literature, as well as offline design work to support events and offline marketing initiatives.