Mobile coupons, or mCoupons, are an emerging component of web development Manchester clients might want to consider – particularly if they have both virtual and real-world stores.
By bridging the gap between the online and bricks-and-mortar worlds, mCoupons are already proving compelling in some markets, including the Far East and China.
However, Western Europe and North America are both now showing signs of experimentation, which could make mCoupons an important area of web development Manchester e-retailers look to move into.
David Snow, author of a Juniper Research report on the global mCoupon market, says: “For the next few years, users will be signing up to multiple coupon schemes and deciding on the ones they like best – so now is a crucial time.”
The study predicts that, by 2016, more than 8% of mCoupons will be redeemed worldwide on an ongoing basis – compared with around 1% of paper coupons.
By investing now in the necessary elements of web development, Manchester clients can stay ahead of the field and begin offering mobile coupons redeemable both online and in physical retail outlets, if appropriate.
In a competitive retail environment – both online and offline – such new features remain a good way of standing out amid a crowded field of retail rivals.