Internet passes 50% mark to be majority of UK advertising
Internet advertising has reached a major milestone, passing the 50% mark of all UK advertising by value to become the single majority method used in British marketing. Figures from the Internet Advertising Bureau UK and PricewaterhouseCoopers show that in early 2009, internet advertising accounted for about a quarter of UK marketing spend. This gave the… more »
Five essential elements that will improve your ad and landing page conversion rate.
Your product or service might be fantastic, but if your advert or landing page doesn’t prompt the user to buy it, your conversion rate could be very low. This blog identifies five important elements to bear in mind. 1. Images Recent stats show 78% of shoppers want to see images, 67% say the image they… more »
First is best – even in long buying decisions
It’s normal for buying decisions to take longer when consumers shop for high-value products – and for customers to spend that time comparing different product features and deciding on the best value for money. When it comes to web marketing, you could be forgiven for thinking that means it’s less important to be the first… more »
Introducing Marketplace to Facebook
Rivalling Gumtree and eBay, Facebook introduces Marketplace where people can buy and sell with their local community via their mobile phones. In our very busy world, Facebook is known for connecting and keeping people updated with friends and family. However, Mary Ku (Facebook’s director of product management) admitted that in recent years, people have been… more »
Social Media plays a big role in the presidential debate
Hillary Clinton and Donald Trump faced each other in the first US presidential debate on Monday, with the eyes of the world watching. It has been reported that an estimated 84 million people tuned in, setting a new record in presidential debates which has spanned for over sixty years. We also have to consider the… more »
5 old-school web design tips making a comeback
Modern website design has its own set of rules – from mobile-responsive web design, to parallax pages where the background scrolls at a different speed to create a sense of the third dimension. But good web design is inescapably linked with the technology we use to view the web, and with our collective habits when… more »
It’s a huge month in the big Apple
We are all excited in the office about the iPhone 7 with its glossy black finish and waterproof design. With iOS 10 we have been fully expressing ourselves, had fun handwriting notes, sending kisses and gone totally emoji mad! To be honest, there’s so much to talk about, we hardly know where to start! But for me, it’s… more »
Twitter Quality Filter reinforces need for ‘natural’ social media posts
The recently announced Twitter Quality Filter has raised concerns from some users that they might ‘miss out’ on posts from the accounts they follow, as the social network moves away from its hallmark chronological timeline. In a post on the Official Twitter Blog, the social network said: “Last year we began testing a Quality Filter… more »
When bad online reviews turn good
A five-star rating might not be all it’s cracked up to be in the world of online reviews – in fact, a four-star rating could be better for product sales in the long run. If that sounds strange, think about what you are looking for when you read online reviews of a product with a… more »
Facebook Lifestage app vs. Snapchat
Facebook launches Lifestage app for school teens In a constant attempt to innovate and gain a younger audience, Facebook is directly taking on Snapchat by launching a video-sharing mobile app aimed at teenagers. Those who use the Lifestage app can create profiles based on shared pictures and videos according to their feelings, likes and dislikes…. more »
Pay-By-Selfie? Amazon files patent for new payment system
The rise of the selfie appears unstoppable. The online retailer Amazon first patented one-click purchasing; now they have gone one step further by submitting a patent application for payments by selfies. The patent application shows that while many approaches rely on a password to be entered for user authentication, these passwords can be taken or… more »
Google Trends reveals the gold standard of Rio 2016 searches
Google Trends have been tweeting some of the latest search trends amid the ongoing sporting events of the Rio 2016 Summer Olympic Games. With Team GB scooping medals in the cycling and the rowing, related searches surged in popularity as viewers at home checked on all manner of topics. In cycling-related searches, most people wanted… more »
Premier League club’s marketing appeal
The 2016/2017 Premier League football season is vastly approaching and many of our favourite teams have new commercial sponsors and partners. We decided to have a look at the colossal amount of money these global brands spend on such marketing activity. Just last week Richard Branson’s Virgin Money teamed up with Manchester United as their… more »
To mark World Emoji Day, new emojis are released to break gender stereotypes!
July 17th was World Emoji Day, marking a global celebration of the emoticon-style icons that have become an online language in their own right. Emojis fly in the face of plain-text web design, turning entire words into a single icon, such as a national flag to represent a country name, or a tiny globe in… more »
Are dating apps the ultimate platform for marketing?
For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »
Pokémon Go craze hits the UK!
After a delay due to unexpected demand, the wildly popular app Pokémon Go can now be downloaded in the UK. Over 15 million people have downloaded the app since its launch last weekend – such huge volumes caused the servers to crash – but you can now relax, it’s finally here! If you’re not familiar… more »
How to drive ROI from your digital marketing
Digital marketing is a world of three-letter acronyms – SEO and PPC are the first two that spring to mind – but in business the acronym ROI should rule your decision-making. It is only worth making an investment into your marketing if it will drive a positive return for you in the long run, either… more »
Oculus lifts headset DRM restrictions
Virtual reality company Oculus has removed DRM (Digital Content Management) that disallowed individuals to play games made for its Rift headset on an adversary gadget. When the locks were added, VR fans developed a small application called Revive that let individuals move or port Oculus protected software on to the HTC Vive made by HTC… more »
Brexit: The Story in Search
The nation went to the polling stations on June 23rd, but it was not until the morning of June 24th that the results began to come in – and Google Trends highlighted some of the immediate effects this had on people’s search behaviour. First of all, at 3:44am, long before the Leave victory was confirmed,… more »
Your phone is getting locked up at Alica Keys’ Gigs
Musicians are getting tired of mobile phones zapping the atmosphere of their shows, especially Alica Keys. Yondr thinks they’ve found the solution to ‘free people’ from their mobile phones. The small start-up company from San Francisco have created a lockable case, into which guests are required to place their mobile phones to create phone-free zones…. more »
