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Digital Marketing

Facebook Lifestage app vs. Snapchat

Facebook launches Lifestage app for school teens In a constant attempt to innovate and gain a younger audience, Facebook is directly taking on Snap ...

25th August, 2016

Digital Marketing

Premier League club’s marketing appeal

The 2016/2017 Premier League football season is vastly approaching and many of our favourite teams have new commercial sponsors and partners. We decid ...

29th July, 2016

Digital Marketing

To mark World Emoji Day, new emojis are released to break gender stereotypes!

July 17th was World Emoji Day, marking a global celebration of the emoticon-style icons that have become an online language in their own right. Emo ...

25th July, 2016

Digital Marketing

Are dating apps the ultimate platform for marketing?

  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? ...

19th July, 2016

Digital Marketing

Pokémon Go craze hits the UK!

After a delay due to unexpected demand, the wildly popular app Pokémon Go can now be downloaded in the UK. Over 15 million people have downloaded the ...

15th July, 2016

Digital Marketing

Twitter could be about to get noisy

Major changes to Twitter are often met with dismay from long-time users, who are typically quite resistant to change, and the latest announcements fro ...

31st May, 2016

Digital Marketing

Instagram go flat-out

Instagram could be facing more challenges than most in the social media segment, as their target market is being eroded from all sides. Twitter and ...

17th May, 2016

Digital Marketing

Twitter adds search-visible image alt text

Twitter recently announced the addition of 'alt text' image descriptions to its official Android and iOS apps, allowing users to add a plain text desc ...

1st April, 2016

Digital Marketing

Google SEO: What Matters Most?

Web marketers often talk about 'ranking factors', and these are the various characteristics of your page or website that help to decide its position i ...

4th March, 2016

Digital Marketing

Microsoft ends support for Internet Explorer 8-10

As of Tuesday January 12th 2016, Microsoft no longer offers support for older versions of its Internet Explorer web browser - only the most recent ver ...

12th January, 2016

Digital Marketing

More to say? Twitter may be moving to a 10,000-character limit

The 140-character limit on tweets has been a fundamental feature of Twitter almost since its inception (although not quite, interestingly...) but it c ...

8th January, 2016

Development

What does the Investigatory Powers Bill mean for end-to-end encryption?

Encryption is a crucial element in online security, effectively 'scrambling' data so that it can only be read by the intended recipient, and cannot be ...

10th November, 2015