From Shopify to WordPress in six weeks. Easy.
Rebuilding a household brand’s website in just six weeks.
Website rebuild
WordPress development
Platform migration
Technical consultancy
Website launch
6 weeks
Complete website rebuild delivered
100%
Migration from Shopify to WordPress
120+ pages
Migrated and rebuilt
3
Language versions of the website
Following its acquisition by PZ Cussons, Childs Farm needed a website platform that could support the next phase of the brand’s growth.
The existing Shopify website had served the business well, but it no longer offered the flexibility the marketing team needed. With ambitious timescales and a fixed launch date, PZ Cussons turned to First Internet to deliver a complete rebuild on WordPress.
The challenge? Deliver the entire project in just six weeks.
Website rebuilds are rarely simple.
Rebuilding an established consumer brand website against an immovable deadline makes things even more challenging.
PZ Cussons needed a trusted development partner that could move quickly without cutting corners.
The new website had to:
- Replace the existing Shopify platform with WordPress
- Preserve the Childs Farm brand experience customers already knew
- Provide a far more flexible content management system
- Deliver a smooth migration with minimal disruption
- Be developed, tested and launched within six weeks.
For most agencies, that timeline would be ambitious.
For us, it was simply another challenge to solve.
Six weeks. No room for delays.
-
A fixed deadline
The launch date couldn’t move, leaving just six weeks to complete the entire project.
-
Platform migration
Migrating from Shopify to WordPress required careful planning to ensure content, functionality and user journeys were successfully recreated on an entirely new platform.
-
Maintaining momentum
With multiple stakeholders involved, communication and rapid decision-making were essential to keep the project moving at pace.
First Internet delivered a complete bespoke WordPress rebuild, carefully planned to maximise flexibility while protecting the user experience customers already expected from the Childs Farm brand.
The new platform provides:
- A flexible WordPress CMS that’s simple for internal teams to manage.
- Modern, scalable development built for future growth.
- Improved performance and maintainability.
- A platform ready to support future campaigns, products and content.
- A seamless transition away from Shopify.
Most importantly, the website was delivered on schedule without compromising quality.
A successful rebuild delivered at speed.
By combining careful planning with experienced WordPress development, First Internet successfully rebuilt and launched the Childs Farm website within just six weeks.
The project gave PZ Cussons a modern digital platform that’s easier to manage, more flexible to develop and ready to evolve alongside one of the UK’s best loved family skincare brands.
It also reinforced something our clients already know:
When the deadline matters, we’re the partner they trust to deliver.
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