A Website Built for Growth (Then Optimised to Deliver It)
We designed and built a high-performing website for DSW Capital, then backed it up with an SEO strategy that delivered results from day one and hasn’t slowed down since.
Website design
Website development
SEO (strategy + implementation)
Analytics & conversion tracking
Ongoing consultancy and collaboration
DSW Capital is a UK-listed professional services network, supporting a growing group of businesses across accountancy, advisory and beyond.
With a strong reputation and ambitious growth plans, DSW needed a digital presence that reflected their position in the market and supported their next phase of expansion.
Because when you’re a listed business…
Your website needs to look the part and perform like one.
DSW Capital required a new website that would:
- Reflect their premium, professional positioning
- Clearly communicate their network model and services
- Support investor, partner and client audiences
- Provide a scalable platform for future growth
Alongside the design and build, there was also a clear need for:
- A structured SEO strategy from day one
- Improved search visibility for key service and brand terms
- A platform that could continue to grow organically over time
This wasn’t just a website project.
It was about building a digital foundation that could drive long-term performance.
We weren’t working in an easy market
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Designing for multiple audiences
The site needed to speak to:
- Investors
- Partners
- Potential network firms
- Clients
Each with different priorities, expectations and levels of understanding.
Balancing these audiences required a clear structure, strong messaging and intuitive navigation.
-
Building credibility from the first click
For a listed business, first impressions matter.
The website needed to immediately communicate professionalism, trust and scale, without feeling overly corporate or inaccessible.
-
Delivering instant SEO impact
There’s always pressure for SEO to “work straight away”.
Which is why we built the site to give it the best possible start, ensuring performance improvements were visible from day one.
First Internet delivered a strategic website design and build, supported by an integrated SEO approach that ensured performance wasn’t an afterthought, it was built in from the start.
A professional, future-focused design
The new website was designed to reflect DSW Capital’s position as a listed professional services business.
Clean layouts, structured content and confident messaging create a digital presence that feels credible, authoritative and easy to navigate.
Because when your audience includes investors and partners, clarity matters just as much as aesthetics.
The new DSW Capital website delivered immediate and ongoing performance improvements.
- Improved search visibility from launch, with keyword rankings strengthening early
- Increased organic traffic, driven by a solid SEO foundation
- Stronger engagement across key pages, supporting multiple user journeys
- A scalable platform that continues to support ongoing SEO growth
And most importantly…
The results didn’t plateau after launch.
They’ve continued to improve over time, proving that a well-built website, combined with a smart SEO strategy, doesn’t just look good on day one.
It keeps working long after.
“We approached First Internet with the intent of streamlining our customer journey, improving on-page functionality, and redesigning with modern, engaging visuals that support our growth. The team at First Internet has helped us achieve that and more!”
Rachel Roberts, DSW Capital PL
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