Trust-building social content for a leading glass partitions brand
Despite its futuristic products, PurOptima’s online presence was stuck firmly in the past.
Social media management
LinkedIn content strategy
Social branding
+ 118.5% Impressions
in one quarter
+ 139.7% Engagements
in one quarter
+ 152.4% Post Link Clicks
in one quarter
22.4% Overall Engagement Rate
Q3 2025
Meet PurOptima, the US branch of Optima, a premium glass wall, door, and partition brand. PurOptima transforms offices, healthcare facilities, and leisure spaces across the US, providing sustainable solutions.
Its clients? An expansive range of creative designers and project managers, all searching for the same solution: partitions that blend peak acoustic performance with stunning visual design.
PurOptima needed a social presence as stunning as its partitions, and an agency that could work as a true extension of its marketing team.
It had a wide array of breathtaking work with household brands like TikTok, Estée Lauder, and PepsiCo, all just sitting in a bank of images somewhere. It was our job to put them to good use.
With partitions that pushed the boundaries of both aesthetics and technicality, PurOptima needed a team that could break its complex products into digestible, aesthetically appealing posts.
We weren’t working in an easy market
-
The audience
An aesthetically motivated yet incredibly sceptical array of architects, developers, interior designers, and project managers, all under pressure to deliver premium outcomes for their high-profile clients.
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The posting
Stagnant – a real risk to PurOptima’s credibility.
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The business model
A complex array of relationships with key partners, all of whom needed to be represented meaningfully across socials.
In a sceptical market, we built a social presence that proves PurOptima’s excellence.
Showcasing expertise and craftsmanship was key.
- We completely re-established PurOptima on social media, transforming a bank of project images into value-driven social posts designed to communicate PurOptima’s craftsmanship while stopping the scroll with stunning aesthetics.
- Our strategic blend of educational, personal, and project-focused content positioned PurOptima as a trustworthy, technically brilliant solution in an industry where looks really do matter.
How did we elevate MFG’s social presence?
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Social media management
- Strategically planned content calendars to ensure a balanced representation of PurOptima’s products and projects.
- Created timely, reactive posts spotlighting ongoing projects and industry insights.
- Closely monitored its clients’ socials, reposting their updates with our own insights to expand the PurOptima audience.
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Social branding
- Built recognition through branded assets, building trust and credibility on social media.
- Implemented PurOptima’s unique tone of voice across all posts, positioning it as a premium brand expertly blending aesthetics and technical solutions
In one quarter alone, we achieved…
- A 118.5% increase in impressions
- A 139.7% increase in engagements
- A 152.4% increase in post link clicks
Compared to the previous quarter
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