With high street footfall down 5.2% in the latest British Retail Consortium figures, it’s a good time to look at the kinds of web design Manchester retailers might turn to, in order to complement their bricks-and-mortar business with online sales.
The retail segment is one of the most controversial industries where the conflict between online and real-world is concerned, but already the brands that have embraced digital in addition to their high street presence have shown strong performance.
Now research from IHS reveals substantial growth in young people’s willingness to buy online – particularly in major European economies including the UK.
In the UK, France, Norway and Germany, 85% of 25 to 34-year-olds now engage in online shopping, up ten percentage points since 2008.
Among those aged 35-44, 80% shopped online in 2012, up from 66% in 2008 – and IHS director of global and US consumer markets Chris G Christopher Jr says this willingness to engage is translating into tangible sales.
“Because of this, clicks increasingly are outpacing bricks among European consumers,” the analyst asserts.
With this in mind, now is the time for local retailers to ask about the kinds of web design Manchester’s online businesses have already carried out – and how those who are late to the party can catch up.