0161 941 5330


Chocolate and Politics!


Easter weekend – 4 days filled with chocolate, hot cross buns, walks in the sunshine and of course – love it or hate it – the election campaign! How many of us watched the election TV debate and afterwards took to our keyboards to voice our reactions to what we had seen? It seems widely… more »

It’s Beginning to Look a Lot Like Christmas!

Presents under the Christmas Tree

There’s only ten days to go until Christmas and many of us will yet to have finished (or even started!) our Christmas shopping. So it’s now that we pound the streets or jump online looking for those elusive gifts. For those keen to avoid the hustle and bustle of the shops at this time of… more »

‘No negative impact’ of Google+ for online marketing

The much-maligned social network Google+ has had a lukewarm reception in the online marketing community ever since its launch. Following a flurry of early-adopter sign-ups by those in the marketing industry itself, many people’s profiles have been left scarce of activity, leading some to abandon the network completely. However, an Econsultancy report reveals why it… more »

Google Analytics Segmentation update empowers online marketing analysis

Analysing online marketing campaigns in Google Analytics could be more powerful with the introduction of new Segmentation features. In a post on the Google Analytics blog, the search engine giant reveals several new options when analysing particular groups of website visitors. They include User Segmentation, allowing certain user groups – such as certain demographics –… more »

Bing Klout extends influence beyond social media

The issue of ‘influence’ has been hotly debated ever since Klout arrived, claiming to provide a score-based assessment of an individual’s online influence. Klout has, until recently, been concerned solely with influence on social networks – including the big ones like Facebook, Twitter and LinkedIn. But what about people who have a high degree of… more »

Social media convergence: Have Facebook made a hash of it?

Social media is a curious sphere of online marketing as technology often imitates life, with users of one social network (e.g. Facebook) frequently suspicious and disparaging of those on another (e.g. Twitter). So it should come as no surprise that many ardent Facebook fans have been left unimpressed by the news that the social network… more »

Silly search: Google patents gurning-based CAPTCHAs

If shopping online puts a smile on your face, you could soon find that logging into your favourite websites, or even on to your computer itself, requires you to smile, frown or make some other kind of facial expression. Google have patented a method of recognising whether a login request or transaction has really been… more »

With effective web design Manchester retailers can ‘turn bricks to clicks’

With high street footfall down 5.2% in the latest British Retail Consortium figures, it’s a good time to look at the kinds of web design Manchester retailers might turn to, in order to complement their bricks-and-mortar business with online sales. The retail segment is one of the most controversial industries where the conflict between online… more »

Mobile marketing activities should plan for the end of the ‘duopoly’

Mobile marketing activities – including online marketing of websites aimed at smartphone devices and tablets – may need to be revised in the months to come. If a market led by a single operator is a monopoly, then the mobile space has been a ‘duopoly’ in recent years, with Google’s Android platform dominating and Apple’s… more »

2013: The year the internet and high street make friends?

“Keep your friends close, and your enemies closer,” they say – and while online marketing and web design have been enemies of the high street for several years, 2013 is likely to be the year that all changes. Until recently, bricks-and-mortar stores have been seen as totally separate from online retail sites. But the Europe… more »

Getting eCommerce web design right as ‘clicks replace bricks’

As ‘clicks replace bricks’ in the world of consumer packaged goods, eCommerce web design can address some of the main barriers to customers shopping online for such products, while making the most of the benefits. Internet analyst Nielsen has drawn up a shortlist of two of each, terming them ‘barriers and enablers to E-commerce’, and… more »

Share-happy youngsters offer rich data mine for online marketers

Mining data from your customers could become easier than ever for online marketers in the years to come, as Generation Z reach maturity. The current generation of 18 to 24-year-olds – also sometimes called the ‘Facebook Generation’ – have revealed their willingness to relinquish their personal data in a new survey by Experian. Although the… more »

The Professional Web Design Process: Design

The second part of the web design process id the actual design itself. This where we take the wireframes and content from the planning stage and dress it up according to the clients’ brand guidelines. Mock-ups We design the necessary pages and elements in Photoshop which allows for relatively easy modifications so if the client… more »

Bing advises on finding new value in online marketing efforts

Online marketing is often centred around a troublesome paradox – you can only analyse the traffic you receive. That means that you can see the ROI you get from each of your website visitors, but you can’t easily see the ROI lost due to pages that don’t attract as many hits as they might. Deciding… more »

London 2012: Tracking mood for online marketing

Mood plays a hugely important role in online marketing, just as in the real world – and a positive-feeling customer is often much more likely to make a purchase. So understanding how events impact on mood is particularly important. EDF Energy spent the Olympic Games charting the mood of the UK as part of its… more »

Social media ‘is oxygen for businesses’

While most businesses are now turned on to the value of online marketing, it seems over-zealous CIOs are preventing many from making the most of social media. Fears about legal issues and a lack of direct control over what is said can lead companies to block access to social networks among their employees – but… more »


Bakery chain Greenhalgh’s has 59 bakeries across the North West. Their previous site didn’t provide all the functionality they needed. First Internet rustled up a new, modern and interactive website for the well established baker, complete with the facility to trade online – an area new to the bakery. In addition to the online shop… more »

mCoupons a key part of web development Manchester firms should consider

Mobile coupons, or mCoupons, are an emerging component of web development Manchester clients might want to consider – particularly if they have both virtual and real-world stores. By bridging the gap between the online and bricks-and-mortar worlds, mCoupons are already proving compelling in some markets, including the Far East and China. However, Western Europe and… more »

Why Consider Web Development Manchester?

Web development is something that may well be able to benefit your business’s online presence, but why does it matter? Why should you think about web development Manchester? One reason to consider using web development services is because your online needs are very likely to change over time. As technology develops, providing websites with new… more »

SEO and Social Media Marketing Manchester

Creating a good social media marketing Manchester strategy has never been so important. With hundreds of millions of users on social networking sites such as Facebook and Twitter, there are more opportunities than ever before for businesses to reach a new audience and engage in new and exciting ways with their customers. However, with such… more »