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Spring Trends for Digital Interaction

You are building a relationship with people who may continue to use your product for the next 25 years. Those interactions that you have, particularly through social streams that you can get through digital, are super valuable. It would be a shame not to invest in that. Chris Moody, Creative Director at Wolff Olins, speaking… more »

It’s Beginning to Look a Lot Like Christmas!

Presents under the Christmas Tree

There’s only ten days to go until Christmas and many of us will yet to have finished (or even started!) our Christmas shopping. So it’s now that we pound the streets or jump online looking for those elusive gifts. For those keen to avoid the hustle and bustle of the shops at this time of… more »

Google and Bing weigh in on responsive web design for mobile marketing

Responsive web design is already a fairly well established trend in mobile marketing, but we are still at the stage where any comments on the subject from Google or Bing could help to directly revise your approach to designing mobile sites. In the past few days, both of the search engine giants have blogged on… more »

‘No negative impact’ of Google+ for online marketing

The much-maligned social network Google+ has had a lukewarm reception in the online marketing community ever since its launch. Following a flurry of early-adopter sign-ups by those in the marketing industry itself, many people’s profiles have been left scarce of activity, leading some to abandon the network completely. However, an Econsultancy report reveals why it… more »

Google Analytics Segmentation update empowers online marketing analysis

Analysing online marketing campaigns in Google Analytics could be more powerful with the introduction of new Segmentation features. In a post on the Google Analytics blog, the search engine giant reveals several new options when analysing particular groups of website visitors. They include User Segmentation, allowing certain user groups – such as certain demographics –… more »

Microsoft unlocks multilingual mobile social media marketing

New technologies and the ever-shrinking size of the ‘global village’ are making new marketing methods available, including, thanks to Microsoft, multilingual mobile social media marketing. That mouthful represents the development of automated translation of non-English tweets in the Twitter for Windows Phone app, making it much easier to market your products and services internationally within… more »

Social media convergence: Have Facebook made a hash of it?

Social media is a curious sphere of online marketing as technology often imitates life, with users of one social network (e.g. Facebook) frequently suspicious and disparaging of those on another (e.g. Twitter). So it should come as no surprise that many ardent Facebook fans have been left unimpressed by the news that the social network… more »

Reasons to hire a digital marketing agency for Manchester’s SEO investors

Bing’s newly transparent approach to SEO has given more reasons to hire a digital marketing agency for Manchester webmasters and their counterparts around the world. In recent weeks, several posts on the Bing Webmaster Blog have described SEO in detail rarely seen from the major search engines. On April 10th, that trend continued with a… more »

Replacing RSS with social media marketing

If RSS has been an important element in your online marketing mix during the past 7-8 years, it might be time to start looking for an alternative – and social media marketing could be the right next move. Google have announced that they are to retire Google Reader this summer, removing what, for power users… more »

Online marketing generates highest-quality leads

Online marketing efforts generate the best-quality leads in B2B demand generation, according to a benchmark report from Software Advice’s Marketing Mentor service. The software comparison site recently published its latest findings following a survey of 155 firms in technology, marketing, healthcare and other disciplines. They found two different online marketing methods top the table when… more »

UK mobile users ‘are a passive audience’

New research from Nielsen indicates that UK smartphone users are much more passive on social networks than, for example, their Japanese equivalents. Both countries have a high level of mobile usage, with smartphones particularly predominant in the UK, where 61% of people own a modern handset, compared with 24% in Japan. However, the widespread availability… more »

Mobile marketing activities should plan for the end of the ‘duopoly’

Mobile marketing activities – including online marketing of websites aimed at smartphone devices and tablets – may need to be revised in the months to come. If a market led by a single operator is a monopoly, then the mobile space has been a ‘duopoly’ in recent years, with Google’s Android platform dominating and Apple’s… more »

Twitter’s Vine holds promise for social media marketing

This week, Twitter unleashed Vine on the world, but what could that mean for social media marketing? First, it’s best to sum up what Vine actually is, and in a sense it does for video what Twitter itself does for blogging. It’s an iOS app that creates six-second videos, which are intended to distil some… more »

Bringing New Year’s Resolutions into paid search campaigns

Paid search campaigns can benefit from New Year’s Resolutions, even if you made them to improve your personal life. In an Inside AdWords blog post, the DoubleClick Search team list five resolutions for webmasters to try and stick to – and claim that DoubleClick Search itself can help them to do so. For instance, paid… more »

2013: The year the internet and high street make friends?

“Keep your friends close, and your enemies closer,” they say – and while online marketing and web design have been enemies of the high street for several years, 2013 is likely to be the year that all changes. Until recently, bricks-and-mortar stores have been seen as totally separate from online retail sites. But the Europe… more »

Google Analytics opens up to digital marketing firms’ external data

If you use Google Analytics on your website, you may soon find you are able to incorporate external data from third-party digital marketing firms into your reports more easily. At the recent Google Analytics Summit, the search engine and website software developer discussed the innovations currently in the pipeline for Google Analytics. Many of them… more »

Paid search ‘transparent and measurable’ for web marketing

Paid search continues to be a popular part of many online firms’ web marketing mix, thanks to its good levels of transparency and measurability, reports PricewaterhouseCoopers. The business analyst claims that digital advertising spend in the UK totalled £2.6 billion in the first half of 2012, including expenditure on paid search, classified ads such as… more »

Video drives website marketing success higher

Adding video content to your website marketing mix can drive many key analytics metrics higher, according to a report from Aberdeen Group on the ‘best in class’ companies currently using video. The best-in-class performers are defined as being the top 20% of all participants in a recent Aberdeen Group study, based on aggregate performance data…. more »

Bing advises on finding new value in online marketing efforts

Online marketing is often centred around a troublesome paradox – you can only analyse the traffic you receive. That means that you can see the ROI you get from each of your website visitors, but you can’t easily see the ROI lost due to pages that don’t attract as many hits as they might. Deciding… more »

Six steps to social media excellence

Gartner’s six steps to social media excellence highlight some of the most common oversights committed by marketing managers who forget that social networks are about collaboration – and, therefore, that the audience must be involved too. Participation tops the list, as active involvement of the audience helps to build follower numbers, rather than old-style corporate… more »