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Is Google+ Dead Yet?

Google Plus

Visit the Google homepage while logged into your Google+ account, and you might notice a change (although the truth is, a lot of people won’t even have noticed it). That is because where your name appears at the top-right of the homepage, it is now just plain text – it no longer links you through… more »

Google+ Collections is taking on Pinterest Boards

Patrick_Front

I have been using Google+ since it’s creation, finding the social network a great place to get curated news from brands, businesses and my Interests. It is a perfect place to discuss the news among other like minded people. Google’s Dmitry Shapiro made the announcement via a Google+ post allowing brands and publishers the ability to create topic-based feeds for… more »

Google is getting smarter, don’t get left behind

Kat Halsall

At First Internet we have always highlighted the importance of writing relevant, fresh content for your website. We urged you to write as naturally as possible about your sector, as often as possible. In the past you may have been able to sneak in a few keywords in a semi-dubious fashion, thinking “it’s ok, it’s… more »

Google Goes Gaga

Nat

Google’s mission statement from the start was “to organise the world’s information and make it universally accessible and useful”. Google has been very successful in its mission and now dominates the digital world in most areas including search, software, online advertising technologies to name a few. With its acquisition of video sharing website, YouTube, in… more »

Google and Bing weigh in on responsive web design for mobile marketing

Responsive web design is already a fairly well established trend in mobile marketing, but we are still at the stage where any comments on the subject from Google or Bing could help to directly revise your approach to designing mobile sites. In the past few days, both of the search engine giants have blogged on… more »

‘No negative impact’ of Google+ for online marketing

The much-maligned social network Google+ has had a lukewarm reception in the online marketing community ever since its launch. Following a flurry of early-adopter sign-ups by those in the marketing industry itself, many people’s profiles have been left scarce of activity, leading some to abandon the network completely. However, an Econsultancy report reveals why it… more »

Online marketers bid farewell to some old friends

July 2013 has already seen the demise of a number of web-based tools that had become firm friends for online marketers the world over. The most anticipated was the discontinuation of Google Reader, which has now been replaced by a single page warning that all data that is not exported via Google Takeout will be… more »

Silly search: Google patents gurning-based CAPTCHAs

If shopping online puts a smile on your face, you could soon find that logging into your favourite websites, or even on to your computer itself, requires you to smile, frown or make some other kind of facial expression. Google have patented a method of recognising whether a login request or transaction has really been… more »

Microsoft bring search to the Windows 8.1 desktop

If search wasn’t already dominant in our daily lives, it’s about to get even more prominent – and this time it’s not Google, but Microsoft who are driving the trend. While many people have Google set as their homepage, Microsoft are now taking efforts to trump this, by putting their Bing search engine at the… more »

Voice search could impact mobile SEO as Google gets Siri-ous

Mobile SEO efforts could need to adapt to more voice-led queries, as Google has announced Siri-like features for its updated iOS app. In an April 29th post on the Official Google Blog, engineer Andrea Huey revealed that iOS users who update to the new version of the Google Search app will be able to speak… more »

New Google opt-out options – a bad call for SEO?

Webmasters might want to exercise caution when deciding whether to use a new central opt-out option created by Google, to avoid any undue negative SEO impacts. In a Webmaster Central Blog post, distinguished engineer Matt Cutts advises that Google Webmaster Central users can now have their crawled content removed from listings on Google Shopping, Flights,… more »

Google ‘cheat sheet’ gives first-timers SEO tips

A newly published ‘cheat sheet’ offers first-time bloggers some basic tips on how to ensure content is search-visible, but stops short of detailed SEO guidelines. The one-page document promises “to help Google understand the content on your site” and is aimed at very beginners who are taking their first steps into online publishing. Many of… more »

Google launch point-and-click tool to tag events data

Microformats have made it easier than ever to let search engines know when your page contains certain information – such as ratings, calendars and organisation structures. But if you’re not too familiar with HTML – and your website was designed by an outside agency for you to add pages as plain text – then you… more »

Google recommends responsive web design for tablets

In recent years, the development of the mobile web has posed specific web design problems for those whose sites need to be accessed on the move. First it was WAP, and then 3G, and now mobile devices are gaining 4G support alongside Wi-Fi capabilities; so where do tablets fit into this spectrum? With larger displays… more »

Google Disavow Tool puts SEO from inbound links back in webmaster control

If you’ve been worried about inbound links ever since Google’s Penguin algorithm update, it’s time to breathe a sigh of relief, as the search engine’s Disavow Tool has finally come out of beta testing. The ‘tool’ is really just an easy way to tell Google of any web pages that link to you, but which… more »

Google goes on the search for EMDs

It’s been a turbulent year for SEO, with many online marketers having to revise their opinions of ‘best practice’ in light of Google’s Panda and Penguin updates. Panda penalised websites for having poor-quality content – especially if it was plagiarised from elsewhere – while Penguin did the same for sites promoted through paid link schemes… more »

I’m Feeling Lucky – the holy grail of ranking-based SEO

There are plenty of different ways to define the success of your Google SEO strategy, from number of hits, to total ROI, to the position you appear in each set of search results. If ranking’s your thing, Google’s “I’m Feeling Lucky” button is more than just a gimmick – it can make the difference between… more »

What’s in a word? Google tells web developers to check their specs

The Google Webmaster Central Blog had some important advice for web developers this week, and it was all a matter of semantics. Jens O Meiert, senior web architect with Google’s Webmaster Team, offered a few do’s and don’ts of best practice for web developers, and many may have been surprised by his advice. For instance,… more »

Bing again puts SEO in the hands of the webmaster

Over the past few weeks, we’ve noticed – and reported – several major steps forward in the way Bing search results are handled, and in parent company Microsoft’s interpretation of SEO. Now there’s another development – and this time it relates to the recently controversial topic of backlinks, and specifically to inbound links from websites… more »

Google search engine optimisation tips for Manchester businesses

New Google search engine optimisation tips give Manchester businesses an insight into what is – and what isn’t – acceptable in the age of Penguin and Panda. Garen Checkley, part of Google’s search quality team, writes on the company’s Google and Your Business blog that high-quality content is the first thing webmasters should ensure they… more »