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Internet passes 50% mark to be majority of UK advertising


Internet advertising has reached a major milestone, passing the 50% mark of all UK advertising by value to become the single majority method used in British marketing. Figures from the Internet Advertising Bureau UK and PricewaterhouseCoopers show that in early 2009, internet advertising accounted for about a quarter of UK marketing spend. This gave the… more »

It’s Beginning to Look a Lot Like Christmas!

Presents under the Christmas Tree

There’s only ten days to go until Christmas and many of us will yet to have finished (or even started!) our Christmas shopping. So it’s now that we pound the streets or jump online looking for those elusive gifts. For those keen to avoid the hustle and bustle of the shops at this time of… more »

Paid search ‘transparent and measurable’ for web marketing

Paid search continues to be a popular part of many online firms’ web marketing mix, thanks to its good levels of transparency and measurability, reports PricewaterhouseCoopers. The business analyst claims that digital advertising spend in the UK totalled £2.6 billion in the first half of 2012, including expenditure on paid search, classified ads such as… more »

More Brands are tuned in but the Future is Still Fuzzy

Here at First Internet, we watch trends in web design and online with an almost obsessive interest; we – along with the rest of the online world – were excited by the meteoric rise of social media and we waited with baited breath for news of Google’s ‘next big thing’. Therefore, the fact that online… more »

Conversation Costs

Marketing managers, advertising agencies and big brands are constantly try to communicate their message to you in an engaging way and it deliver via a medium you interact with consistently. In the past this has involved print media, radio and TV ads and in the past five years, online marketing. Initially social media was ad… more »

Behave Better With Web Design.

Behavioural targeting could well define the future of internet advertising. The principle is simple the better you understand user, the more accurately you can target them. But where do we draw the line in collecting the data? And who is going to draw it? Behavioural targeting is no longer a fledgling technology. The first stage… more »

It is Only Just Begun!

Search marketing is a relatively new advertising medium – the first search ads were only served in 1998, but it has already become a major factor in the advertising plan of a wide range of industry sectors. Figures from the IAB suggest that the total online ad spend in the UK was £6 billion last… more »