While most businesses are now turned on to the value of online marketing, it seems over-zealous CIOs are preventing many from making the most of social media.
Fears about legal issues and a lack of direct control over what is said can lead companies to block access to social networks among their employees – but this also eliminates any opportunity for brand promotion within the workforce.
According to new figures from network and hosting integration specialist Easynet, 67% of CIOs and IT directors across Europe block access to Facebook, and 49% block Twitter.
Some 60% deny access to YouTube specifically, and 56% block online video completely in pursuit of improved productivity.
However, Easynet CTO Justin Fielder says: “Social media is oxygen to anyone under 30 and it’s vital for communication, education and information.
“It has huge implications for business success.”
At First Internet, we help firms across Manchester and beyond to incorporate social networking intelligently into their web development and internet marketing.
While creating your own YouTube videos might not be the right fit for your brand, we can look at all of the options and help you to work out an internet marketing campaign that supports your ambitions without damaging the productivity of your workforce.