Our Blog

Here you can stay up to date with key industry news, essential information about digital marketing, and of course the inside scoop on what's happening at FI HQ.

Digital Marketing

ChatGPT vs. Gemini (and others) – Here’s What we Found

We compared AI traffic from ChatGPT against Gemini, alongside other search agents. Which AI Search engine came out on top?

16th May, 2025

Why Choose a Bespoke WordPress Theme Over a Template?

Development

Why Choose a Bespoke WordPress Theme Over a Template?

Discover why choosing a bespoke WordPress theme over a template can boost performance, SEO, and flexibility for your growing business.

20th April, 2025

Our News

E-E-A-T Explained: The Secret to High-Ranking, Trustworthy Content

Learn how E-E-A-T (Experience, Expertise, Authoritativeness & Trust) can boost your SEO and build lasting content credibility.

11th April, 2025

OpenAI vs ChatGPT: What’s the Difference (And Does It Matter?)

Our News

OpenAI vs ChatGPT: What’s the Difference (And Does It Matter?)

OpenAI vs ChatGPT explained — what they are, how they’re different, and why it matters if you’re using AI tools in your business or content strategy. ...

10th April, 2025

Our News

Building SEO-Friendly WordPress Sites: Our Approach

How we build fast, SEO-friendly WordPress sites that rank, convert, and grow with your business — from clean code to smart content structure.

10th April, 2025

Our News

5 Common WordPress Mistakes (And How We Avoid Them)

We’ve seen every WordPress mistake out there — here are five of the most common, and how we help our clients avoid them from day one.

10th April, 2025

Digital Marketing

Are hashtags still worth it on social media platforms?

Hashtags are no longer there to help expand your posts reach, but they still have a purpose to serve, building community and enhancing connections.

17th February, 2025

Digital Marketing

Is A Social Media Apprenticeship Worth It?

I’ll share some of the biggest challenges I’ve faced as an apprentice and some of the small but effective ways I’ve helped myself to overcome them. ...

7th February, 2025