If search wasn’t already dominant in our daily lives, it’s about to get even more prominent – and this time it’s not Google, but Microsoft who are driving the trend.
While many people have Google set as their homepage, Microsoft are now taking efforts to trump this, by putting their Bing search engine at the heart of the Windows 8.1 desktop.
In a post on the Bing blog, Bing’s corporate vice-president Derrick Connell explains that a single search box will allow users to find files on their own computer and relevant web results as well.
“Modern search needs to be complete and help you find what you’re looking for, whether it’s on your PC, in your top apps, or on the web,” he writes.
Mr Connell adds that Microsoft’s aim is to make search ‘always on’ in the same way that internet access has become.
This means that, in future, just as people no longer refer to ‘going online’ when they access the internet, they will also no longer view searching as something that they have to ‘go’ to do, but as a service that is always available to them.