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Google embrace EU cookie law

Google

It might be a case of ‘better late than never’, but Google seem to finally be embracing the EU cookie law that requires website visitors to be notified if a site is going to store cookies on their system.

Several Google services appear to have ‘switched on’ to the recently introduced rules all at the same time, with some webmasters reporting that they have received messages directly from Google telling them to consider implementing a homepage warning message.

Blogger users have been opted in to the rules automatically, with a new homepage message appearing on all Blogger blogs by default.

Regardless of whether or not the blog uses Google AdSense advertisements or Google Analytics tracking, the warning still reads:

“This site uses cookies from Google to deliver its services, to personalise ads and to analyse traffic. Information about your use of this site is shared with Google. By using this site, you agree to its use of cookies.”

Some bloggers have already raised objections to the dull grey background of the box, which as yet does not appear to be editable in Blogger’s standard interface.

Finally, the homepage of Blogger itself has been given a similar message, albeit slightly shorter than that imposed on users’ blogs.

But it will be the messages to non-Blogger webmasters that will have the greatest impact in the wider community – and it remains to be seen whether compliance with the cookie directive will become a ranking or indexing factor on Google in the months to come.