How To Enable Site Search Tracking in Google Analytics
Understanding what users are looking for when visiting your website is key to improving user experience.
15th June, 2020
If the spectre of festive SEO haunts you in the run-up to Christmas, then it’s time to start getting scared, because for some people the holiday season is already here.
Online analyst Nielsen reports that 22% of American consumers have already started their Christmas shopping – and while this may be in part due to the greater significance of Halloween as a holiday there, it’s an indicator that many UK shoppers are probably already researching and placing orders too.
Women are leading the trend, with 27% having already made a purchase for this Christmas, compared with 12% of men – and only 10% of women (and 18% of men) do not expect to shop at all before December 25th.
Big families account for 30% of those who have already started shopping, and 32% have children aged 12 or under, highlighting the importance of children in festive online marketing efforts.
So if your website is still dominated by spooky special offers and dread-themed discounts, it’s time to get with the programme and launch your Christmas SEO campaign as soon as possible.
31st October, 2014