0161 941 5330

Uncategorized

Alternatives to Google Search Console Content Keywords

pexels-photo-218717

Some of the leading webmaster and SEO blogs were rocked in recent days by the news that the Google Search Console Content Keywords report has officially been retired, leaving a gap in some people’s assessments of their main content keywords. A post on the Google Webmaster Central Blog explained the decision to retire the Search… more »

5 things you didn’t know you could Bing

Bing_logo_(2013).svg

Google’s continued development of Universal Search – the notion that a single page of search results can contain every format you might desire – remains one of the biggest ongoing topics in SEO. But SERPs with image results, news headlines and videos are not the only way in which search is becoming increasingly ‘smart’ and… more »

The prime minister and the princess – a week in search

download (1)

May 1st-7th was a busy week, and while the one-off events that dominated the search landscape might not be something you can incorporate into ongoing SEO campaigns, they’re still worth a second look. In Google’s regular ‘Through the Google lens’ series on the search engine’s official blog, the birth of Princess Charlotte Elizabeth Diana of… more »

Election 2015: Insights from search

8-PollingStation-Getty

As the nation goes to the polling stations, Google Trends reported that “Who should I vote for” was a trending search in the UK, with over 20,000 hits – a clear indication that many people’s minds were not yet made up. So in a year when the two (or three, if you like) main parties… more »

Mobilegeddon: Google’s 5 steps to mobile-friendly sites

The end of April saw ‘Mobilegeddon’ hitting the headlines, and while we’ve been saying for months how important responsive web design and mobile-friendly websites are, Google’s algorithm update has really set that in stone. If your website has tiny text; if your links are too close together; if it uses Flash; if it does not… more »

Google Mobilegeddon and Twitter DMs ‘from anyone’

Mobilegeddon_jpg_280x280_crop_q95

It’s been a busy week both in terms of SEO for mobile sites and social media, with Google’s ‘Mobilegeddon’ algorithm sharing the headlines with Twitter’s ‘DMs from anyone’ update. Google’s is the major of the two updates, so it’s worth stating once again – if your website is not mobile-friendly, it will now be penalised… more »

Why you might see more Facebook data from August

firehose

When it comes to planning your social media marketing, there are plenty of options – from a professional LinkedIn profile, to a friendly Twitter account, to the mini community of a Facebook page. But it’s fair to say Twitter has become the most pervasive platform in our offline lives, with hashtags appearing in the corner… more »

Make web forms mobile-friendly with autocomplete

mobile-friendly-websites

Responsive web design is about to become an absolute imperative, as Google are now assessing websites for their mobile-friendly attributes, and will rank mobile search results accordingly. So you need to be doing everything you can to make sure your site is as mobile-friendly as possible – and once you’ve got your responsive web design… more »

What does the Budget mean for the internet?

Budget

The 2015 Budget speech had a few things to say about the internet in all its forms, with funding for better high-speed web access and even efforts to connect more household devices online. On broadband, Chancellor of the Exchequer George Osborne pledged over half a billion pounds towards better connections, to get more people throughout… more »

Season’s Greetings & Christmas Closing Dates

car

Well, we’ve got the Christmas tunes on and the countdown is on…The First Internet studio will close at lunchtime on Wednesday 24th December 2014 and will reopen again on Friday 2nd January 2015. Although the office itself will be closed, Santa’s little helpers will be here if you have any emergency technical issues that need… more »

Print vs. Digital: Which is Best?

sian_t_umb

Print media is often neglected these days as a less important part of branding and marketing. With tighter budgets and deadlines I can see why it is falling by the wayside, in favour of shiny new interactive media, but I still think it has great value. Henry Jenkins, celebrated author on the topic, writes about… more »

‘Social’ goes real-world at SAScon search and analytics conference

SAScon, the Manchester-based Search, Analytics & Social Media Conference, took place on Thursday and Friday of this week, with the promise of “some seriously hardcore late-night social sessions”. If that sounds like a web marketer’s description of a Twitter hashtag campaign, then it’s not far from the truth, as the event is aimed at webmasters,… more »

Email Engagement – Talk To And Track Your Customers

davidprofile

Email Marketing is a great way to communicate with your customers and can be an effective marketing tool for many businesses.  It is an excellent way to build relationships with your consumers by communicating up-to-date information on your services or promoting special offers.  Furthermore it will then keep your products or services front of mind…. more »

Digital Adventures

caroline

My working life is all about increasing our clients’ online presence and enhancing time online. We aim to maximise the experience for your online audiences and often, engage them online for longer.  However, when I’m away from work, I wonder about the amount of time we spend online, particularly socially and recreationally and how it… more »

When it comes to online, teamwork counts!

Richard Blamire

In the pursuit of excellence in all things digital we often find ourselves brainstorming ideas or searching for the latest websites and online tools from which to gain inspiration and insight for our clients. This research and passion for staying at the cutting edge is what enables us to deliver exciting and innovative projects for… more »

Is Your Business Social Enough?

davidprofile

One of First Internet’s latest recruits David has been taking a look at the continued rise of social media and its importance for businesses across the globe.  Social media continues to gather pace and it’s really important that you can use this to your advantage within your marketing strategies. Over the past 12 months alone,… more »

Fresh is best

Tom Parson

Keeping your website fresh with current, relevant content can be a challenge. However, the benefits are numerous: New visitors will be more engaged and will perceive you as current and relevant It will give returning visitors a reason to come back to see new content Search engines will view your site as up-to-date and rank… more »

Thanks for Coming!

Rachel

A big thank you to everybody who came to our birthday celebration event yesterday, with talks on Mobile, User Experience, Social Media and Content Marketing. We hope you all enjoyed yourselves! If you’re interested in anything we talked about, don’t hesitate to get in touch below. If there’s anything not mentioned or you have any… more »

How Penguin 2.0 could impact SEO in Manchester

The global rollout of Google’s Penguin 2.0 algorithm update could impact local SEO in Manchester, as well as your wider search presence – so what do you need to do in order to avoid being among the 2.3% of English-language websites likely to be visibly affected? Penguin has always been aimed only at eliminating black-hat… more »

The Professional Web Design Process: Development

Now for the technical phase, where all the planning and design mock ups becomes a reality. Building the back-end/structure of the web site The developer will set up their development framework (we use mainly use Cake PHP and WordPress but we’re flexible and are able to use other code bases too). Then create templates for… more »