A Google Webmaster Central Blog post goes beyond this, pointing out the potential to create social networking profiles, appear on online maps, and so on.
But what are the best methods of online marketing Manchester companies should focus on? Well, it depends on your business – Maile Ohye writes in the blog post: “Brainstorm how you can reach customers on review sites, through search engines, maps apps, and social and professional networking sites.”
Meanwhile, readers are told to “demonstrate that your local business is the best choice for customers by adding photos, videos, and getting reviews”.
It’s an article that effectively demonstrates the vast range of online marketing methods available, even away from your own company website.
There’s no shame in feeling daunted or out of your depth with many of these methods – such as image creation, video production, and editing your entries on Google Maps and its equivalents on other search engines – so don’t be afraid to ask for help with any form of online marketing, even if you don’t have a website at all.