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May 2014

Getting your Google+ headshot into the search results

Google Authorship, powered via your Google+ profile, is a good way to help give your web pages some personality when they appear in the search results, and offers a different kind of SEO than simply trying to improve your rank. But one of the sticking points for many webmasters is that Google might simply choose… more »

Our new Laravel codebase

Tom Parson

Back in February I told you all about our plan to rebuild our internal codebase. Briefly, a codebase is basically a set of code that acts as a foundation for developers to use to jumpstart projects and to provide a lot of useful and common CMS functionality from the outset, so we can spend more… more »

What does Panda 4.0 mean for SEO?

It’s a question that will be asked countless times in the days to come, but just what does Panda 4.0 mean for SEO? The latest instalment of Google’s headline-grabbing algorithm update was announced on May 21st (UK time) by Matt Cutts – “Google is rolling out our Panda 4.0 update starting today” via his Twitter… more »

In need of a new playlist?

Sian

Hello there. I’m the newest member of the First Internet team, so be kind! I hail from North Wales with a background in digital marketing and promotions, largely working in the music and arts industries. Music is a huge passion of mine as a performer and as a gig-goer, Manchester’s rich culture and history steeped… more »

Big Data, maximise the potential for your business

Richard_Blamire

Online growth and the ability to capture and manipulate data like never before has led us to coin the phrase Big Data. Big Data is the latest buzz word in the internet world and something that already impacts on just about every UK citizen. It is something anyone who uses or trades on the internet… more »

What does the EU Google privacy ruling mean for SEO?

Earlier this week, the EU Court of Justice ruled that Google (and in particular, Google Spain) must deindex two articles dating back to 1998, and reporting a real estate auction that followed a bad social security debt. The debtor, Mario Costeja Gonzalez, took legal action in 2010 based on the argument that, under data protection… more »

Search users want local ads, say Google

Search users want the sponsored results on their SERPs to include local listings when possible, according to research commissioned by Google and conducted by Ipsos MediaCT. The search engine says 76% of people search for local information from their home computer; 24% do so at work; and 18% do so in hotels, with some overlap… more »

Email Engagement – Talk To And Track Your Customers

davidprofile

Email Marketing is a great way to communicate with your customers and can be an effective marketing tool for many businesses.  It is an excellent way to build relationships with your consumers by communicating up-to-date information on your services or promoting special offers.  Furthermore it will then keep your products or services front of mind…. more »

Online sales rise in March despite better weather

Online sales grew in March 2014, according to the latest official Retail Sales figures from the Office for National Statistics. This year, the weather in March was relatively settled, with plenty of warm, clear days – and that might be expected to drive footfall to physical stores and away from online. Indeed, the figures for… more »

Why bad photography can really hamper your marketing efforts

Photography Manchester

Why making do with the photography you have can really hamper your marketing efforts… Investing in new or updated on or offline marketing, be it in the form of a new website, email marketing campaign or PR activity is a major investment for most businesses. It’s an investment we at First Internet respect and we… more »