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March 2013

New Google opt-out options – a bad call for SEO?

Webmasters might want to exercise caution when deciding whether to use a new central opt-out option created by Google, to avoid any undue negative SEO impacts. In a Webmaster Central Blog post, distinguished engineer Matt Cutts advises that Google Webmaster Central users can now have their crawled content removed from listings on Google Shopping, Flights,… more »

Replacing RSS with social media marketing

If RSS has been an important element in your online marketing mix during the past 7-8 years, it might be time to start looking for an alternative – and social media marketing could be the right next move. Google have announced that they are to retire Google Reader this summer, removing what, for power users… more »

Google ‘cheat sheet’ gives first-timers SEO tips

A newly published ‘cheat sheet’ offers first-time bloggers some basic tips on how to ensure content is search-visible, but stops short of detailed SEO guidelines. The one-page document promises “to help Google understand the content on your site” and is aimed at very beginners who are taking their first steps into online publishing. Many of… more »

Location bid adjustments make AdWords more powerful for Manchester PPC campaigns

Manchester PPC campaigns based on Google’s AdWords platform just got a little easier to manage, as a post on the official Inside AdWords blog explains. With location bid adjustments, it is possible to add a percentage of extra budget to bids for a particular keyword when the ad is displayed to a user in a… more »

Online marketing generates highest-quality leads

Online marketing efforts generate the best-quality leads in B2B demand generation, according to a benchmark report from Software Advice’s Marketing Mentor service. The software comparison site recently published its latest findings following a survey of 155 firms in technology, marketing, healthcare and other disciplines. They found two different online marketing methods top the table when… more »