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May 2012

AIDA in web design

Ever since 1897 when E. St. Elmo Lewis started to contemplate about advertising principles we’ve abided by his four step process of selling a product or service to potential customers, attract attention, maintain interest, create desire and get action, which has been turned into the marketing acronym AIDA (Attention, Interest, Desire and Action). Web design… more »

Six top tips SEO Manchester conference-goers should observe

It’s conference week in Manchester, as the two-day SAScon came to town on May 17th and, ahead of the main event, SEMPO’s UK co-chair Steve Lock outlined six top tips for Manchester’s SEOs. His first related to the headline-grabbing Google Penguin update: Mr Lock argues that more anchor text variety, particularly in backlinks, could be… more »

With social media marketing Manchester hospitality firms can drive success

A new report from the British Hospitality Association has some useful suggestions for the approach to social media marketing Manchester firms adopt. The news update points out that, before the internet, word of mouth was impossible to predict and hard to manage, whereas social networks mean it can now be followed much more easily. Figures… more »

Important changes to website laws

Your website may require changes to be made in order to satisfy legal requirements. From 26 May 2012 your website must comply, by law, to The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011. This Directive relates to website users’ consent of Cookies by your website. For detailed information on the Directive please click… more »

For tips on website design Manchester Central is the place to be in May

Manchester Central – the city’s conference venue formerly known as the GMEX – is the place to go later this month, as the eCommerce Expo 2012 highlights aspects of website design Manchester’s online operators would be wise to take into account. Big brands from all over the country will be in attendance, putting Manchester at… more »