Making the most of your digital marketing

Insights from TFM&A give an idea of why digital marketing is still a challenge for many people even in marketing roles. In an article published by TFM&A Insights ahead of the TFM&A 2015 event at Olympia in London next month, Dave Chaffey of Smart Insights reveals the obstacles some businesses still face in their own… more »

First 2015 search trends combine revolution and resolutions

google

Google have published the first full ‘Through the Google lens’ search trends report of 2015, providing a glimpse of what people were searching for between January 2nd and 8th. In the year’s first post to the Official Google Blog, communications associate Jenise Araujo writes that her own search queries included ‘gym discounts’ and ‘Heartbreak Hotel’…. more »

New Year’s Resolutions

Kat Halsall

The New Year is the perfect time to reflect on the success or pitfalls of the previous year’s efforts, revisit goals and targets and revise your marketing strategy. Be honest with yourself when you assess what worked for you in 2014, stop throwing money at mediums that aren’t working for you, your budget may be… more »

Make structured data and responsive web design your SEO resolutions

structured data

Ever since the first Cascading Style Sheets were created, the design and content of websites have been two very separate things – which has, in turn, made it possible for content management systems like WordPress to become the norm. Have a site template designed, and you can add text content yourself without needing to know… more »

website design predictions for 2015

website design predictions for 2015

Tom Pepper is our Creative Director and wanted to share with you his website predictions for 2015 – just call him Mystic Meg! My 5 website design predictions for 2015. Here are my top 5 website design predictions for 2015. None of these are actually new, designers and developers are already using these techniques, however… more »

How VAT MOSS affects web design

You may have heard about the new rules, commonly referred to as VAT MOSS, on the sale of digital products to customers in EU member states. From the start of 2015, these require VAT to be charged at the rate that applies in the customer’s own country – and apart from a hastily created last-minute… more »

New Year’s Resolutions for SEO success

The new year is always a time for new beginnings, so what are the top New Year’s Resolutions webmasters should be making for SEO success? We’ve put together a shortlist of five of the main things to focus on over the coming year, to make sure you end 2015 on a high – quite literally… more »

Season’s Greetings & Christmas Closing Dates

car

Well, we’ve got the Christmas tunes on and the countdown is on…The First Internet studio will close at lunchtime on Wednesday 24th December 2014 and will reopen again on Friday 2nd January 2015. Although the office itself will be closed, Santa’s little helpers will be here if you have any emergency technical issues that need… more »

The Christmas SEO rush for recruiters

Christmas Ecards for business

It’s easy to think Christmas SEO is all about retail – and yes, a lot of it is dominated by discussions of Christmas presents and gifts, pre-Christmas and Boxing Day sales, and so on. But there’s another side to Christmas too; for instance, in the first half of December not one of the fastest rising… more »

It’s Beginning to Look a Lot Like Christmas!

Presents under the Christmas Tree

There’s only ten days to go until Christmas and many of us will yet to have finished (or even started!) our Christmas shopping. So it’s now that we pound the streets or jump online looking for those elusive gifts. For those keen to avoid the hustle and bustle of the shops at this time of… more »

Responsive or mobile – which is best for SEO?

responsive web design

It’s no secret that the main search engines are increasingly including mobile websites higher in their search results for queries conducted on a mobile device – and it makes good sense for them to do so. But if you’re a webmaster, you might be left wondering what your best option is when it comes to… more »

Black Friday SEO lessons for Christmas campaigns

Black Friday

The time for Black Friday SEO campaigns is at an end for another year, but with the traditionally American initiative – and its online sibling Cyber Monday – taking hold of the UK in a big way, there are lessons to be learned for last-minute Christmas SEO campaigns too. Although there are only three weeks… more »

Arrested development: When to redesign a website

web design

It’s easy to think of web development as a one-off, and online marketing as an ongoing process, leading many online brands to commission a relatively static site, and then go about trying to promote it. But research conducted at the University of Missouri-Columbia reveals when it might be better to redesign a website, rather than… more »

BLACK FRIDAY!!

davidprofile

It’s that time of the year again, Black Friday is back, and shoppers are getting ready for the discounts that will hit both the stores and online sales this Friday! This US tradition has recently been adopted here in the UK and gets bigger each year with more offers than ever before! The public are… more »

Last chance for Black Friday SEO boost

black friday

Black Friday 2014 is on November 28th, so time is almost up if you hope to gain an SEO boost of any kind from this traditionally American red-letter date. Although it has its origins in the US as the first Friday after Thanksgiving, Black Friday is becoming increasingly significant as a shopping date in the… more »

Expand your social media reach with paid for advertising

Julaine

We’re all familiar with the benefits of social media and the reach they have, but could you be missing out on a wider audience? Over the last few months we’ve been trialling paid for social media advertising as part of some of our clients SEO budgets. The beauty of social media is that people register… more »

Putting DreamToys on your SEO Christmas list

toy-retailers-association-logo

If you’re a retailer, the Toy Retailers Association DreamToys list is an essential heads-up when it comes to planning your SEO Christmas list. A dozen toys make the hallowed list each year, and the selection for 2014 probably comes as no surprise, with a couple of entries for Disney’s Frozen, and long-time favourites like Lego,… more »

Measurement matters in online marketing

Online Percentage

What matters most in online marketing? Is it crafting the perfect marketing message, reaching the most potential customers, or the total number or size of orders placed? The answer, according to a Google Analytics Blog post, is measurement, which allows you to track the performance of all of the different aspects of your online marketing…. more »

A strong brand equals strong profits

Richard Blamire

You may have read in the news today that Larry Page, the CEO of Google, believes the company he helped found, needs a new mission statement. After 14 years of growth the ubiquitous brand has become one of the biggest companies in the world. So big in fact that the company may have nowoutgrown its… more »

The SEO Nightmare Before Christmas

Christmas presents

If the spectre of festive SEO haunts you in the run-up to Christmas, then it’s time to start getting scared, because for some people the holiday season is already here. Online analyst Nielsen reports that 22% of American consumers have already started their Christmas shopping – and while this may be in part due to… more »