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Beyond mobile-friendly: Linking apps for Bing indexing

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If you have a mobile-friendly or fully responsive website, you might think you’ve done everything you need to do in order to continue ranking well in mobile search results. To an extent, that may be true; but while on Google you might receive the ‘mobile-friendly’ tick, Bing are looking to go beyond just your website,… more »

Social media gets all the attention, but email marketing isn’t dead

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Despite the fact that social media gets ALL of the attention, email marketing is still a popular and highly effective marketing channel, and is by no means “dead”. While social media is becoming more and more profitable, there have been many reports that it could be a potentially huge mistake to stop your email marketing… more »

The prime minister and the princess – a week in search

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May 1st-7th was a busy week, and while the one-off events that dominated the search landscape might not be something you can incorporate into ongoing SEO campaigns, they’re still worth a second look. In Google’s regular ‘Through the Google lens’ series on the search engine’s official blog, the birth of Princess Charlotte Elizabeth Diana of… more »

Election 2015: Insights from search

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As the nation goes to the polling stations, Google Trends reported that “Who should I vote for” was a trending search in the UK, with over 20,000 hits – a clear indication that many people’s minds were not yet made up. So in a year when the two (or three, if you like) main parties… more »

Google+ Collections is taking on Pinterest Boards

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I have been using Google+ since it’s creation, finding the social network a great place to get curated news from brands, businesses and my Interests. It is a perfect place to discuss the news among other like minded people. Google’s Dmitry Shapiro made the announcement via a Google+ post allowing brands and publishers the ability to create topic-based feeds for… more »

Mobilegeddon: Google’s 5 steps to mobile-friendly sites

The end of April saw ‘Mobilegeddon’ hitting the headlines, and while we’ve been saying for months how important responsive web design and mobile-friendly websites are, Google’s algorithm update has really set that in stone. If your website has tiny text; if your links are too close together; if it uses Flash; if it does not… more »

Happy 5th Birthday, Twitter Advertising!

Twitter Advertising

This month marks the 5th birthday anniversary for Twitter advertising, ensuring Twitter as a hugely profitable digital marketing tool and one of the largest social networking forces to be reckoned with in the entire world! The highly successful form of marketing, allows marketers to buy tweets that show up in users’ timelines, much like a… more »

Google Mobilegeddon and Twitter DMs ‘from anyone’

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It’s been a busy week both in terms of SEO for mobile sites and social media, with Google’s ‘Mobilegeddon’ algorithm sharing the headlines with Twitter’s ‘DMs from anyone’ update. Google’s is the major of the two updates, so it’s worth stating once again – if your website is not mobile-friendly, it will now be penalised… more »

#mobileaggedon

Wayne

Today’s the day; the supposed #mobileaggedon people like us have been talking about since the end of February, when Google announced their impending algorithm change. It’s been much talked about over the last couple of months and we’ve been working hard to ensure our clients were aware of the potential implications of ignoring the warnings… more »

Why you might see more Facebook data from August

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When it comes to planning your social media marketing, there are plenty of options – from a professional LinkedIn profile, to a friendly Twitter account, to the mini community of a Facebook page. But it’s fair to say Twitter has become the most pervasive platform in our offline lives, with hashtags appearing in the corner… more »

Twitter updates mobile trends and retires Discover tab

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With about two weeks left before Google’s April 21st algorithm update to prioritise mobile-friendly websites in mobile search results, Twitter are also focusing on updates for their users on the move. The microblogging platform has announced a change to how it displays trending topics on some mobile apps, starting with iOS and Android. Other platforms… more »

Chocolate and Politics!

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Easter weekend – 4 days filled with chocolate, hot cross buns, walks in the sunshine and of course – love it or hate it – the election campaign! How many of us watched the election TV debate and afterwards took to our keyboards to voice our reactions to what we had seen? It seems widely… more »

Google’s Fools go mobile

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In the month when Google’s ranking of mobile search results becomes heavily influenced by the ‘mobile friendliness’ of sites, it’s perhaps little surprise that the search giant’s April Fools pranks also leaned towards mobile users. Probably the best of the bunch was #ChromeSelfie, a supposed new service for mobile users of the Google Chrome web… more »

Hi There! Please allow me to introduce myself…

Brodie Mackenzie

I’m Brodie Mackenzie and I’m thrilled to be joining the First Internet team as a Digital Marketing Account Manager. My background mainly lies in Pay Per Click as I worked over the past year as a PPC account manager, managing over 130 PPC accounts. I LOVE geeking out about AdWords and SEO because I have… more »

Make web forms mobile-friendly with autocomplete

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Responsive web design is about to become an absolute imperative, as Google are now assessing websites for their mobile-friendly attributes, and will rank mobile search results accordingly. So you need to be doing everything you can to make sure your site is as mobile-friendly as possible – and once you’ve got your responsive web design… more »

Google warning: Non mobile friendly websites to nose dive in Google search results

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Google has announced plans to update their algorithm to give priority to mobile friendly websites in search results. On April 21st we will see non mobile and tablet optimised websites potentially disappear in mobile search results, as well as apps appearing in mobile search results where they haven’t been previously. With traffic from mobiles and… more »

What does the Budget mean for the internet?

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The 2015 Budget speech had a few things to say about the internet in all its forms, with funding for better high-speed web access and even efforts to connect more household devices online. On broadband, Chancellor of the Exchequer George Osborne pledged over half a billion pounds towards better connections, to get more people throughout… more »

Streetside Showdown: Why mobile web design matters more than ever

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A post on the Google Street View World blog last week showed the Street View camera car passing the Bing Streetside camera car at a location on N Halsted Street in Chicago, Illinois. The two vehicles – Bing in an understated black hatchback with a roof-mounted camera, Google in a typically brightly branded hatch of… more »

‘Mobile-friendly’ is crucial for Google searches from April

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As of next month, mobile searches conducted on Google will give specific preference to mobile-friendly websites in their results, making responsive web design more important than ever. For several years now, responsive web design – the ability of a website to correctly respond to work in mobile browsers and at smaller screen resolutions – has… more »

Madonna’s Brits stumble sets Twitter alight

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It’s not the first time a wardrobe malfunction has set the social networks alight, but Madonna’s stumble at the Brit Awards had one of the biggest responses in recent times, dominating Twitter timelines long after her performance was over. This time around, it wasn’t that the singer was over-exposed – quite the opposite in fact,… more »