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Alternatives to Google Search Console Content Keywords

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Some of the leading webmaster and SEO blogs were rocked in recent days by the news that the Google Search Console Content Keywords report has officially been retired, leaving a gap in some people’s assessments of their main content keywords. A post on the Google Webmaster Central Blog explained the decision to retire the Search… more »

What is the outlook for online marketing on Black Friday?

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Black Friday – the fourth Friday in November – comes the day after the US holiday of Thanksgiving and traditionally marks a surge in high street Christmas shopping, with the corresponding event of Cyber Monday marking a red-letter date for online marketing after the same weekend. Despite being an American holiday, in recent years more… more »

3 alternatives to Vine as Twitter kills its micro-video app

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Twitter users were taken by surprise in recent days with the news that Twitter’s Vine micro-video app is being ‘shuttered’ – a polite way of saying killed off – so if short looping videos are crucial to your strategy, or even if you just like playing around with them, what are the most mainstream alternatives… more »

Mobile Google rankings to overtake desktop

ellie

With every 7 out of 8 minutes spent on media being on mobile devices, and more than half of searches made on Google are on mobile, it’s clear that mobile internet use is increasing. And with mobile overtaking desktop use, Google is encouraging mobile usage even more. Last year, we were made aware that Google… more »

Internet passes 50% mark to be majority of UK advertising

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Internet advertising has reached a major milestone, passing the 50% mark of all UK advertising by value to become the single majority method used in British marketing. Figures from the Internet Advertising Bureau UK and PricewaterhouseCoopers show that in early 2009, internet advertising accounted for about a quarter of UK marketing spend. This gave the… more »

Five essential elements that will improve your ad and landing page conversion rate.

Tom Kerwin

Your product or service might be fantastic, but if your advert or landing page doesn’t prompt the user to buy it, your conversion rate could be very low. This blog identifies five important elements to bear in mind. 1. Images Recent stats show 78% of shoppers want to see images, 67% say the image they… more »

First is best – even in long buying decisions

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It’s normal for buying decisions to take longer when consumers shop for high-value products – and for customers to spend that time comparing different product features and deciding on the best value for money. When it comes to web marketing, you could be forgiven for thinking that means it’s less important to be the first… more »

Introducing Marketplace to Facebook

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Rivalling Gumtree and eBay, Facebook introduces Marketplace where people can buy and sell with their local community via their mobile phones. In our very busy world, Facebook is known for connecting and keeping people updated with friends and family. However, Mary Ku (Facebook’s director of product management) admitted that in recent years, people have been… more »

Social Media plays a big role in the presidential debate

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Hillary Clinton and Donald Trump faced each other in the first US presidential debate on Monday, with the eyes of the world watching.  It has been reported that an estimated 84 million people tuned in, setting a new record in presidential debates which has spanned for over sixty years.  We also have to consider the… more »

5 old-school web design tips making a comeback

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Modern website design has its own set of rules – from mobile-responsive web design, to parallax pages where the background scrolls at a different speed to create a sense of the third dimension. But good web design is inescapably linked with the technology we use to view the web, and with our collective habits when… more »

It’s a huge month in the big Apple

caroline

We are all excited in the office about the iPhone 7 with its glossy black finish and waterproof design. With iOS 10 we have been fully expressing ourselves, had fun handwriting notes, sending kisses and gone totally emoji mad! To be honest, there’s so much to talk about, we hardly know where to start! But for me, it’s… more »

Twitter Quality Filter reinforces need for ‘natural’ social media posts

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The recently announced Twitter Quality Filter has raised concerns from some users that they might ‘miss out’ on posts from the accounts they follow, as the social network moves away from its hallmark chronological timeline. In a post on the Official Twitter Blog, the social network said: “Last year we began testing a Quality Filter… more »

When bad online reviews turn good

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A five-star rating might not be all it’s cracked up to be in the world of online reviews – in fact, a four-star rating could be better for product sales in the long run. If that sounds strange, think about what you are looking for when you read online reviews of a product with a… more »

Facebook Lifestage app vs. Snapchat

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Facebook launches Lifestage app for school teens In a constant attempt to innovate and gain a younger audience, Facebook is directly taking on Snapchat by launching a video-sharing mobile app aimed at teenagers. Those who use the Lifestage app can create profiles based on shared pictures and videos according to their feelings, likes and dislikes…. more »

Pay-By-Selfie? Amazon files patent for new payment system

ellie

The rise of the selfie appears unstoppable. The online retailer Amazon first patented one-click purchasing; now they have gone one step further by submitting a patent application for payments by selfies. The patent application shows that while many approaches rely on a password to be entered for user authentication, these passwords can be taken or… more »

Google Trends reveals the gold standard of Rio 2016 searches

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Google Trends have been tweeting some of the latest search trends amid the ongoing sporting events of the Rio 2016 Summer Olympic Games. With Team GB scooping medals in the cycling and the rowing, related searches surged in popularity as viewers at home checked on all manner of topics. In cycling-related searches, most people wanted… more »

Premier League club’s marketing appeal

Tom Kerwin

The 2016/2017 Premier League football season is vastly approaching and many of our favourite teams have new commercial sponsors and partners. We decided to have a look at the colossal amount of money these global brands spend on such marketing activity. Just last week Richard Branson’s Virgin Money teamed up with Manchester United as their… more »

To mark World Emoji Day, new emojis are released to break gender stereotypes!

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July 17th was World Emoji Day, marking a global celebration of the emoticon-style icons that have become an online language in their own right. Emojis fly in the face of plain-text web design, turning entire words into a single icon, such as a national flag to represent a country name, or a tiny globe in… more »

Are dating apps the ultimate platform for marketing?

louise3

  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »

Pokémon Go craze hits the UK!

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After a delay due to unexpected demand, the wildly popular app Pokémon Go can now be downloaded in the UK.  Over 15 million people have downloaded the app since its launch last weekend – such huge volumes caused the servers to crash – but you can now relax, it’s finally here! If you’re not familiar… more »