Digital Adventures

caroline

My working life is all about increasing our clients’ online presence and enhancing time online. We aim to maximise the experience for your online audiences and often, engage them online for longer.  However, when I’m away from work, I wonder about the amount of time we spend online, particularly socially and recreationally and how it… more »

Content and SEO ‘best use of time’ for webmasters

If there was still any doubt, Bing have reiterated that content and SEO are among the best possible uses of your time if you are a webmaster. Senior product manager Duane Forrester writes on the Bing Webmaster Blog that time is “the one thing we all want more of, yet no-one can create more of”…. more »

Google is getting smarter, don’t get left behind

Kat Halsall

At First Internet we have always highlighted the importance of writing relevant, fresh content for your website. We urged you to write as naturally as possible about your sector, as often as possible. In the past you may have been able to sneak in a few keywords in a semi-dubious fashion, thinking “it’s ok, it’s… more »

App Indexing – The birth of SEO for Android apps

When you think of SEO for smartphone apps, whether for Apple devices, Android or Windows Phone, you probably don’t think of the app itself. Instead, up until now, you’re probably really talking about the app’s listing in the relevant app store or marketplace. And while optimised app descriptions are still important, Google have now created… more »

Understanding, creating and meeting client expectations

Wayne

For my début First Internet blog I thought I’d dive straight in with a potentially taboo topic.   That topic is getting it “wrong” or “not delivering” to clients.  This is something we (digital agencies) are potentially faced with every time we begin a new client project or relationship. I speak with numerous business owners on… more »

Online marketing – the next step after Get Your Business Online Week

This week is Get Your Business Online Week, an initiative run in collaboration with Google and spanning some 43 states of the US – but with real-terms reach that stretches right around the world. During the week, Google have been handing out tips on how to get a business online, including the initial steps towards… more »

Surfing Holidays

Nat

It’s that time of year again where Christmas is a distant memory and people are searching for holiday destinations and booking their spring breaks and summer holidays. Thanks to the internet and the multiple resources on offer, the process of booking your holiday has completely changed for many people. Everywhere is deemed accessible now and… more »

‘Mobile is the future’ says Bing

If you are not already investing in responsive web design, optimisation for mobile devices and compatibility with touchscreen interfaces, 2014 may be the year to do so. According to a Bing blog post, webmasters who fail to invest in catering for a mobile audience during the current year will fall behind the pack. Senior product… more »

Bing add reverse image search, Google add consumer ratings in ads

Two new developments have emerged in recent days, each of which has the potential to improve your search performance in a non-standard way well beyond conventional on-page SEO and link-building. Let’s start with Bing’s ‘Image Match’, which should be familiar to anyone who’s ever used reverse image search on Google. In short, you can now… more »

Building Community with Laravel

Laravel Users Manchester

What is LUMA? We developers at First Internet believe in building and supporting communities, in that vein we have recently decided to start a new group called Laravel Users Manchester (LUMA). In a previous blog post Tom Parson gave an account of the new codebase being developed at First Internet, using the Laravel PHP framework…. more »

Ranking poorly on Google? Console yourself with Bing for Xbox

Microsoft’s Xbox One games console incorporated voice-recognition technology from the company’s Bing search engine as a means of navigating around its interface and launching games or media files. But one thing was missing – the inclusion of web results in voice-activated searches. Now Microsoft have changed that, with a system update announced on March 4th… more »

The Golden Age of the Silver Surfer – but no LOLs, please!

So-called ‘silver surfers’, who use the internet during their retirement years, are no longer just a niche audience: this is their Golden Age. Figures from Mintel show that the Baby Boomer generation have no desire to be thought of as being ‘old’, even though the coming decade will see many of them reach their ‘senior’… more »

Pizza and perfect projects

Rachel Cunnane

You may have noticed that there’s been quite a lot of change going on at First Internet recently: the development team have started working on an exciting new codebase, we have some new team members and even the busy bees in the client services team have been working on ways we can improve our processes. Last… more »

Bringing on the flood: Riding the tide of SEO

Nobody is suggesting that webmasters should profiteer by targeting flood-related search terms for SEO during periods of bad weather. But many websites have a legitimate reason to be associated with flood-related key terms – perhaps you provide weather forecasts, or support for recovering households and businesses. If so, you have a reasonable need to know… more »

A new codebase

Tom Parson

What is a codebase? All web development projects involve similar processes near the start of the project. Setting up files, creating a database with tables for content, customising configuration, creating a content-management area, and so on. After these similar processes have been completed, this is where projects differ and the bespoke needs of the project… more »

Google warns of SEO implications of infinite scroll pages

An ever-increasing number of social networks, blogs and other regularly updated websites are making use of infinite scroll homepages, but not all webmasters realise the potential SEO implications of these. In a Google Webmaster Central blog post, Google have stressed the importance of making sure your pages – including the elements that do not load… more »

Good marketing is data driven – making the most out of your Analytics

Julaine

With Google prioritising user experience metrics it’s more important than ever that you tap into your website data to help drive your online marketing strategy. Analysing your Google Analytics stats is one of the best ways to truly understand your visitors behaviour and therefore what type of user experience they may be having.  You can… more »

Bing goes for gold with Winter Olympics athlete and event tracking

Bing has set out its stall for the podium top spot in search coverage of the current Winter Olympics in Sochi, Russia. Over at Google, the search engine giants are ploughing into the political debate surrounding the event, with a rainbow-coloured Google Doodle and extract from the Olympic Charter, both of which have been interpreted… more »

When it comes to online, teamwork counts!

Richard Blamire

In the pursuit of excellence in all things digital we often find ourselves brainstorming ideas or searching for the latest websites and online tools from which to gain inspiration and insight for our clients. This research and passion for staying at the cutting edge is what enables us to deliver exciting and innovative projects for… more »

Bing echo Google’s SEO warning for guest blogs

Bing’s senior product manager, Duane Forrester, has seemingly echoed Google’s head of webspam, Matt Cutts, in warning against guest blog posts as a means of boosting the SEO of a page, blog or website. Cutts’ recent post on the issue sounded alarm bells throughout the SEO community, and has continued to raise eyebrows even since… more »