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Twitter DM changes make social media marketing easier

Twitter

Many businesses and sole traders use Twitter as a key component in their social media marketing mix, but recent changes have made it increasingly easy to do this. If you have never investigated Twitter as a way of reaching out to potential buyers, it is perhaps a better time than ever before to consider putting… more »

What will Alphabet Inc mean for Google SEO?

Google

Alphabet Inc has dominated the headlines over the past week or so, following the surprise announcement that Google’s search activities are to become just one company of many under a new parent brand. So what does this mean for Google SEO? Well, it shouldn’t mean any major changes – think of it more as a… more »

Twitter glitch notifies users of own activity

Twitter

Several Twitter users have been bemused this week after receiving notification emails to tell them they have just favourited a tweet. Twitter routinely informs users if a tweet in which they are mentioned is favourited by another user; however, it seems an update has removed its ability to filter out when that user is the… more »

Google embrace EU cookie law

Google

It might be a case of ‘better late than never’, but Google seem to finally be embracing the EU cookie law that requires website visitors to be notified if a site is going to store cookies on their system. Several Google services appear to have ‘switched on’ to the recently introduced rules all at the… more »

UK govt outlines plans to reach new online groups

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The ever-changing nature of online audiences is a challenge for any webmaster, but when you’re the UK government you have an obligation to keep pace with how people use the internet. In its new Government Communications Plan, the Cabinet Office has set out exactly some of the trends that the government is responding to. “Societal… more »

New Bing Maps – new local SEO opportunities?

Bing

Head over to Bing Maps and you’ll be given the option of viewing the new version of Microsoft’s online mapping site – so are there new local SEO opportunities to be found within? The good thing is, at the moment, you can click the ‘Tips’ button bottom-right to see the walkthrough, even if you’ve previously… more »

How Schema’s LocalBusiness can help your local SEO

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Responsive web design is about making your website mobile-friendly – bigger text, plenty of white space, and links that can easily be clicked or tapped, even on a small screen. But it’s also intrinsically linked with local searches, as many people searching for you from a mobile device are likely to be nearby, either in… more »

5 Tips for Local SEO in Manchester

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The internet made the world into a ‘global village’, but that’s no reason to turn your back on your local customer base – here are five of our top tips for local SEO in Manchester. Know the city First of all, use your local knowledge – are your customers in Didsbury or Denton? Withington or… more »

Google to warn against unresponsive web design?

Google

‘Responsive web design’ has been one of the buzz terms of 2015 for SEO, particularly since Google’s so-called Mobilegeddon update, which penalised the rankings of websites that do not display well on mobile devices, when they appear in search results on those devices. Now it seems like Google are going further to flag up unresponsive… more »

Bing adopts https – there goes the keyword data

Bing

The great ‘not provided’ purge of keyword data when Google made the move to ‘https’ encrypted search traffic by default was the scourge of SEO managers everywhere, but until now Bing has continued to pass keyword data through to analytics platforms, providing a smaller snapshot of search performance. That is about to change – in… more »

Twitter removes 140-character limit from DMs

Twitter

The 140-character limit on tweets is what earned Twitter its original description as a ‘microblogging’ network, as well as being a unique and fundamental aspect of the social network throughout its history. But that could be about to change – at least in direct messages, the private person-to-person messaging element of Twitter. Direct messages, or… more »

Is Google+ Dead Yet?

Google Plus

Visit the Google homepage while logged into your Google+ account, and you might notice a change (although the truth is, a lot of people won’t even have noticed it). That is because where your name appears at the top-right of the homepage, it is now just plain text – it no longer links you through… more »

What IS mobile-responsive website design?

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More and more website owners are catching on to the need for mobile-responsive website design, in order to avoid being penalised by Google in its search results for queries conducted from a mobile device. Known as Mobilegeddon, this is one of the search engine’s major updates of recent months, and it affects anyone with a… more »

Beyond mobile-friendly: Linking apps for Bing indexing

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If you have a mobile-friendly or fully responsive website, you might think you’ve done everything you need to do in order to continue ranking well in mobile search results. To an extent, that may be true; but while on Google you might receive the ‘mobile-friendly’ tick, Bing are looking to go beyond just your website,… more »

Social media gets all the attention, but email marketing isn’t dead

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Despite the fact that social media gets ALL of the attention, email marketing is still a popular and highly effective marketing channel, and is by no means “dead”. While social media is becoming more and more profitable, there have been many reports that it could be a potentially huge mistake to stop your email marketing… more »

The prime minister and the princess – a week in search

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May 1st-7th was a busy week, and while the one-off events that dominated the search landscape might not be something you can incorporate into ongoing SEO campaigns, they’re still worth a second look. In Google’s regular ‘Through the Google lens’ series on the search engine’s official blog, the birth of Princess Charlotte Elizabeth Diana of… more »

Election 2015: Insights from search

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As the nation goes to the polling stations, Google Trends reported that “Who should I vote for” was a trending search in the UK, with over 20,000 hits – a clear indication that many people’s minds were not yet made up. So in a year when the two (or three, if you like) main parties… more »

Google+ Collections is taking on Pinterest Boards

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I have been using Google+ since it’s creation, finding the social network a great place to get curated news from brands, businesses and my Interests. It is a perfect place to discuss the news among other like minded people. Google’s Dmitry Shapiro made the announcement via a Google+ post allowing brands and publishers the ability to create topic-based feeds for… more »

Mobilegeddon: Google’s 5 steps to mobile-friendly sites

The end of April saw ‘Mobilegeddon’ hitting the headlines, and while we’ve been saying for months how important responsive web design and mobile-friendly websites are, Google’s algorithm update has really set that in stone. If your website has tiny text; if your links are too close together; if it uses Flash; if it does not… more »

Happy 5th Birthday, Twitter Advertising!

Twitter Advertising

This month marks the 5th birthday anniversary for Twitter advertising, ensuring Twitter as a hugely profitable digital marketing tool and one of the largest social networking forces to be reckoned with in the entire world! The highly successful form of marketing, allows marketers to buy tweets that show up in users’ timelines, much like a… more »