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Brexit: The Story in Search

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The nation went to the polling stations on June 23rd, but it was not until the morning of June 24th that the results began to come in – and Google Trends highlighted some of the immediate effects this had on people’s search behaviour. First of all, at 3:44am, long before the Leave victory was confirmed,… more »

Your phone is getting locked up at Alica Keys’ Gigs

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Musicians are getting tired of mobile phones zapping the atmosphere of their shows, especially Alica Keys. Yondr thinks they’ve found the solution to ‘free people’ from their mobile phones. The small start-up company from San Francisco have created a lockable case, into which guests are required to place their mobile phones to create phone-free zones…. more »

Apple WWDC 16 Highlights

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Apple’s annual WWDC event was last night and some of us from the office eagerly watched to see what the tech giant has in store for us this year, as usual they haven’t disappointed. We’ll quickly run over some of our top highlights from this year’s event. Apple Pay Since Apple Pay was released back… more »

France Launches Terror Attack APP Ahead of Euros 2016

The French government has launched an app ahead of the Euro 2016 Tournament that will alert users to a possible terror attack and provide them with useful information on how to stay safe. The app that was announced by the French Interior Ministry on Wednesday 8th 2016 is called SAIP (Système d’alerte et d’information des… more »

Twitter could be about to get noisy

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Major changes to Twitter are often met with dismay from long-time users, who are typically quite resistant to change, and the latest announcements from the social network have continued that trend. Over the past few years, certain elements have gradually been moved outside of the standard 140-character limit, although the core functionality of the site… more »

Instagram go flat-out

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Instagram could be facing more challenges than most in the social media segment, as their target market is being eroded from all sides. Twitter and Facebook have both launched image ‘alt text’ capabilities in different ways recently, helping to make their own images more search visible, while Instagram still relies largely on plain text captions… more »

Google leads the way with HTTPS for Blogger

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Google have revealed that all Blogger-hosted blogs will use a secure HTTPS connection in future, with the transition due to be completed by early May. HTTPS means any data sent by the website to the user’s computer, or vice versa, is encrypted so that sensitive information like credit card numbers cannot be stolen simply by… more »

Facebook unveils AI image alt text

Facebook

Image alt text was one of the very first places to get used for SEO, way back when marketers realised the text on their pages could be important in determining their rank in the search results. More recently, correctly worded image alt text became significant in Google Images searches, allowing the search engine to understand… more »

Twitter adds search-visible image alt text

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Twitter recently announced the addition of ‘alt text’ image descriptions to its official Android and iOS apps, allowing users to add a plain text description to the images they tweet as an accessibility feature. Image Descriptions can be switched on under Accessibility in users’ account settings in the newest versions of the app on compatible… more »

Introducing accelerated mobile pages (AMPs)

We all know the mobile web is continuing to rise in importance all the time, bringing new opportunities in local SEO and in better ranking for mobile-friendly websites. But if you use the internet via a mobile device regularly, you’ll know that a large part of what’s already out there is far from mobile-friendly, whether… more »

Google SEO: What Matters Most?

Google SEO: What Matters Most?

Web marketers often talk about ‘ranking factors’, and these are the various characteristics of your page or website that help to decide its position in the search results – SEO, or search engine optimisation, is about putting the right combination of those factors in place to achieve the best possible search ranking. Google SEO is… more »

Google removes right-hand ads from SERPs – what does this mean for SEM?

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The search engine marketing (SEM) community has been buzzing in recent days with the news that Google will no longer display ‘paid’ or ‘sponsored’ ads at the right-hand side of its search engine result pages, or SERPs. In recent years, a normal SERP has contained advertisements at the top, and a column of ads down… more »

Twitter Announces Facebook-style ‘Top Tweets’

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Following several days of angry rumours, Twitter have finally confirmed that they are introducing a ‘top tweets’ section to the top of user timelines, similar to Facebook’s algorithm that brings the ‘best’ posts to the top of the screen, instead of the most recent. Many users objected strongly to the rumoured change even before it… more »

Friends Reunited becomes Friends Disconnected

One of the forerunners of social networking in the UK is finally closing its doors, with the news that Friends Reunited is soon to enter “the sunset of an era”. That is how Steve Pankhurst described the closure of the service in an email to users, which explained some of the reasons behind the decision…. more »

Microsoft ends support for Internet Explorer 8-10

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As of Tuesday January 12th 2016, Microsoft no longer offers support for older versions of its Internet Explorer web browser – only the most recent version available on any given operating system will receive software patches, security updates and so on. This effectively means that the vast majority of computer owners should update to Internet… more »

More to say? Twitter may be moving to a 10,000-character limit

Twitter

The 140-character limit on tweets has been a fundamental feature of Twitter almost since its inception (although not quite, interestingly…) but it could soon be lifted, and dramatically so. Following rumours that the character count could be raised substantially, from 140 to 10,000, CEO and co-founder of Twitter Jack Dorsey took to his own profile… more »

Google’s UK Year in Search

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Google have published their ‘Year in Search’, giving an insight into the trends recorded in organic search – and therefore in SEO – over the course of 2015. In the UK, the year began with The Dress (was it blue and black, or white and gold?) along with a surge in searches relating to the… more »

Why Thought Leadership is Essential For B2B Marketers

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Marketers use quality content to reinforce brand messaging and encourage goal completions. Using high quality content and original ideas, you can set you apart from your competitors and gain a valuable social following by putting thought leadership at the centre of your strategy. Thought leadership isn’t something you can dip into; it’s got to be… more »

What does the Investigatory Powers Bill mean for end-to-end encryption?

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Encryption is a crucial element in online security, effectively ‘scrambling’ data so that it can only be read by the intended recipient, and cannot be unscrambled – or decrypted – by any hackers or anyone else who might intercept the message. However, in recent weeks, the upcoming Investigatory Powers Bill, which plans to increase the… more »

Responsive web design – where should I put the CSS?

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Cascading Style Sheets, or CSS, were a huge step forward in web design, enabling site designers to separate the content of a web page from its formatting and structure for the first time. They are a way to create a consistent visual style across an entire site – using styles and classes to format elements… more »