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Google leads the way with HTTPS for Blogger

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Google have revealed that all Blogger-hosted blogs will use a secure HTTPS connection in future, with the transition due to be completed by early May. HTTPS means any data sent by the website to the user’s computer, or vice versa, is encrypted so that sensitive information like credit card numbers cannot be stolen simply by… more »

Facebook unveils AI image alt text

Facebook

Image alt text was one of the very first places to get used for SEO, way back when marketers realised the text on their pages could be important in determining their rank in the search results. More recently, correctly worded image alt text became significant in Google Images searches, allowing the search engine to understand… more »

Twitter adds search-visible image alt text

Twitter

Twitter recently announced the addition of ‘alt text’ image descriptions to its official Android and iOS apps, allowing users to add a plain text description to the images they tweet as an accessibility feature. Image Descriptions can be switched on under Accessibility in users’ account settings in the newest versions of the app on compatible… more »

Introducing accelerated mobile pages (AMPs)

We all know the mobile web is continuing to rise in importance all the time, bringing new opportunities in local SEO and in better ranking for mobile-friendly websites. But if you use the internet via a mobile device regularly, you’ll know that a large part of what’s already out there is far from mobile-friendly, whether… more »

Google SEO: What Matters Most?

Google SEO: What Matters Most?

Web marketers often talk about ‘ranking factors’, and these are the various characteristics of your page or website that help to decide its position in the search results – SEO, or search engine optimisation, is about putting the right combination of those factors in place to achieve the best possible search ranking. Google SEO is… more »

Google removes right-hand ads from SERPs – what does this mean for SEM?

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The search engine marketing (SEM) community has been buzzing in recent days with the news that Google will no longer display ‘paid’ or ‘sponsored’ ads at the right-hand side of its search engine result pages, or SERPs. In recent years, a normal SERP has contained advertisements at the top, and a column of ads down… more »

Twitter Announces Facebook-style ‘Top Tweets’

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Following several days of angry rumours, Twitter have finally confirmed that they are introducing a ‘top tweets’ section to the top of user timelines, similar to Facebook’s algorithm that brings the ‘best’ posts to the top of the screen, instead of the most recent. Many users objected strongly to the rumoured change even before it… more »

Friends Reunited becomes Friends Disconnected

One of the forerunners of social networking in the UK is finally closing its doors, with the news that Friends Reunited is soon to enter “the sunset of an era”. That is how Steve Pankhurst described the closure of the service in an email to users, which explained some of the reasons behind the decision…. more »

Microsoft ends support for Internet Explorer 8-10

Internet Explorer

As of Tuesday January 12th 2016, Microsoft no longer offers support for older versions of its Internet Explorer web browser – only the most recent version available on any given operating system will receive software patches, security updates and so on. This effectively means that the vast majority of computer owners should update to Internet… more »

More to say? Twitter may be moving to a 10,000-character limit

Twitter

The 140-character limit on tweets has been a fundamental feature of Twitter almost since its inception (although not quite, interestingly…) but it could soon be lifted, and dramatically so. Following rumours that the character count could be raised substantially, from 140 to 10,000, CEO and co-founder of Twitter Jack Dorsey took to his own profile… more »

Google’s UK Year in Search

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Google have published their ‘Year in Search’, giving an insight into the trends recorded in organic search – and therefore in SEO – over the course of 2015. In the UK, the year began with The Dress (was it blue and black, or white and gold?) along with a surge in searches relating to the… more »

Why Thought Leadership is Essential For B2B Marketers

Thought Leadership

Marketers use quality content to reinforce brand messaging and encourage goal completions. Using high quality content and original ideas, you can set you apart from your competitors and gain a valuable social following by putting thought leadership at the centre of your strategy. Thought leadership isn’t something you can dip into; it’s got to be… more »

What does the Investigatory Powers Bill mean for end-to-end encryption?

Internet

Encryption is a crucial element in online security, effectively ‘scrambling’ data so that it can only be read by the intended recipient, and cannot be unscrambled – or decrypted – by any hackers or anyone else who might intercept the message. However, in recent weeks, the upcoming Investigatory Powers Bill, which plans to increase the… more »

Responsive web design – where should I put the CSS?

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Cascading Style Sheets, or CSS, were a huge step forward in web design, enabling site designers to separate the content of a web page from its formatting and structure for the first time. They are a way to create a consistent visual style across an entire site – using styles and classes to format elements… more »

The sophomore era of m-commerce

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The age of m-commerce has reached its second stage, with device penetration soaring in the UK and abroad, the retail sector finally responding to its implications, but the market as a whole still far from maturity.   A Barclays Corporate report entitled simply ‘The future of m-commerce’ predicts the percentage of sales made via a… more »

What does the retirement of Internet Explorer mean for web design?

Internet Explorer

Microsoft recently announced that they are retiring old versions of Internet Explorer, meaning future patches, security updates and so on will only be available for the most recent version of the web browser on each Windows operating system. The move tallies with Microsoft’s trend towards encouraging users to update more promptly to new versions of… more »

The best and worst in modern web design

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Modern web design is an ever-changing discipline, so how do you know if you’re getting it right? Like it or not, Google have become the ‘world internet police’ when it comes to dictating what goes in modern web design – so make sure you’re keeping the leading search engine happy if you value your rankings…. more »

5 things you didn’t know you could Bing

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Google’s continued development of Universal Search – the notion that a single page of search results can contain every format you might desire – remains one of the biggest ongoing topics in SEO. But SERPs with image results, news headlines and videos are not the only way in which search is becoming increasingly ‘smart’ and… more »

Christmas SEO surge has already begun

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Strange things happen in September – supermarkets start selling Yule logs, pubs start taking bookings for the festive season, and the Christmas SEO surge begins in earnest. It might seem incredibly early, with almost a third of the year still to go, but factor in the time taken to acquire stock, ship items out to… more »

How to get on the first page of Google

We all know the first page of Google search results is the holy grail for any webmaster, but how do you actually get there? Organic SEO is a good starting point, but there are other options too, so here’s a near-comprehensive rundown: Organic SEO is about placing good-quality content on your website with your target… more »