The Christmas SEO rush for recruiters

Christmas Ecards for business

It’s easy to think Christmas SEO is all about retail – and yes, a lot of it is dominated by discussions of Christmas presents and gifts, pre-Christmas and Boxing Day sales, and so on. But there’s another side to Christmas too; for instance, in the first half of December not one of the fastest rising… more »

It’s Beginning to Look a Lot Like Christmas!

Presents under the Christmas Tree

There’s only ten days to go until Christmas and many of us will yet to have finished (or even started!) our Christmas shopping. So it’s now that we pound the streets or jump online looking for those elusive gifts. For those keen to avoid the hustle and bustle of the shops at this time of… more »

Responsive or mobile – which is best for SEO?

responsive web design

It’s no secret that the main search engines are increasingly including mobile websites higher in their search results for queries conducted on a mobile device – and it makes good sense for them to do so. But if you’re a webmaster, you might be left wondering what your best option is when it comes to… more »

Black Friday SEO lessons for Christmas campaigns

Black Friday

The time for Black Friday SEO campaigns is at an end for another year, but with the traditionally American initiative – and its online sibling Cyber Monday – taking hold of the UK in a big way, there are lessons to be learned for last-minute Christmas SEO campaigns too. Although there are only three weeks… more »

Arrested development: When to redesign a website

web design

It’s easy to think of web development as a one-off, and online marketing as an ongoing process, leading many online brands to commission a relatively static site, and then go about trying to promote it. But research conducted at the University of Missouri-Columbia reveals when it might be better to redesign a website, rather than… more »

BLACK FRIDAY!!

davidprofile

It’s that time of the year again, Black Friday is back, and shoppers are getting ready for the discounts that will hit both the stores and online sales this Friday! This US tradition has recently been adopted here in the UK and gets bigger each year with more offers than ever before! The public are… more »

Last chance for Black Friday SEO boost

black friday

Black Friday 2014 is on November 28th, so time is almost up if you hope to gain an SEO boost of any kind from this traditionally American red-letter date. Although it has its origins in the US as the first Friday after Thanksgiving, Black Friday is becoming increasingly significant as a shopping date in the… more »

Expand your social media reach with paid for advertising

Julaine

We’re all familiar with the benefits of social media and the reach they have, but could you be missing out on a wider audience? Over the last few months we’ve been trialling paid for social media advertising as part of some of our clients SEO budgets. The beauty of social media is that people register… more »

Putting DreamToys on your SEO Christmas list

toy-retailers-association-logo

If you’re a retailer, the Toy Retailers Association DreamToys list is an essential heads-up when it comes to planning your SEO Christmas list. A dozen toys make the hallowed list each year, and the selection for 2014 probably comes as no surprise, with a couple of entries for Disney’s Frozen, and long-time favourites like Lego,… more »

Measurement matters in online marketing

Online Percentage

What matters most in online marketing? Is it crafting the perfect marketing message, reaching the most potential customers, or the total number or size of orders placed? The answer, according to a Google Analytics Blog post, is measurement, which allows you to track the performance of all of the different aspects of your online marketing…. more »

A strong brand equals strong profits

Richard Blamire

You may have read in the news today that Larry Page, the CEO of Google, believes the company he helped found, needs a new mission statement. After 14 years of growth the ubiquitous brand has become one of the biggest companies in the world. So big in fact that the company may have nowoutgrown its… more »

The SEO Nightmare Before Christmas

Christmas presents

If the spectre of festive SEO haunts you in the run-up to Christmas, then it’s time to start getting scared, because for some people the holiday season is already here. Online analyst Nielsen reports that 22% of American consumers have already started their Christmas shopping – and while this may be in part due to… more »

Amazon adds to autumn dates for online marketing

amazon halloween

Last week we reported on some of Google’s red-letter dates for online marketing in the run-up to Christmas, including the traditionally busiest days for online and real-world shopping, as well as for mobile retail-related searches. Now Amazon have issued their own calendar of key dates throughout this autumn and up to Christmas, aimed at affiliates… more »

Christmas: The online marketing opportunity that never sleeps

christmas

Like it or not, Christmas is on its way, and time is fast running out to make sure online marketing campaigns are timed to coincide with the greatest opportunities that come with the biggest retail holiday of them all. Google have published a calendar on the Inside AdWords blog, showing the extent to which “shopping… more »

Avenues to online marketing Manchester firms can use

online marketing

There are many different types of online marketing Manchester firms carry out, from on-site SEO to link-building, pay per click (PPC) and banner advertising. A Google Webmaster Central Blog post goes beyond this, pointing out the potential to create social networking profiles, appear on online maps, and so on. But what are the best methods… more »

Shell Shock Bug Alert

You may have heard about the “Shellshock” bug that’s affecting Linux and Mac Systems and if you’re worried about it affecting you then let us put your minds at ease. There’s no getting away from the fact that it was a pretty serious bug that could be leveraged on a large number of servers worldwide… more »

All aboard the Panda SEO rollercoaster – again

panda

Just when it seemed like the dust had finally more or less settled from Google’s rollout of its Panda SEO algorithm, the search engine giant has announced a new major update. Pierre Far shared the news on his Google+ account, having taken over from Matt Cutts during his current sabbatical from the role of Head… more »

A workplace inspired by Sir Richard Branson, or Kara?

Wayne

Last week I read a very interesting and thought provoking article about Sir Richard Branson and his staff across the Virgin group of companies. The article was about Sir Richard allowing his staff to pretty much come and go as they please, providing all work, projects, targets and revenues were hit/completed properly. I think the… more »

Social media is reaching marketing maturity

Facebook

You could be forgiven for having your doubts about social media marketing as a way of driving sales, rather than simply of building brand recognition and rapport – but the fact is, social networks are nearing marketing maturity. Figures from Mintel show that 80% of Brits now regularly use social networks, and very nearly a… more »

What’s in a name? Why #IndyRef could have transformed domain names

The Scottish independence referendum is over, and the final vote returned a narrow victory for the No campaign – and that will leave many UK webmasters breathing a sigh of relief. Why? Because a Yes outcome could have had big implications for the .co.uk registry, along with new ‘country code’ generic Top Level Domains. First… more »