Boom time for online marketing as ecommerce intentions double

ecommerce

Online marketing is undergoing an unprecedented boom time, with many categories of ecommerce seeing buying intentions double and even triple. According to a Nielsen report, more than half of the 22 product categories it tracks have seen shoppers’ buying intentions double since 2011, with several tripling in that time. The list of high-growth segments is… more »

Canals, bicycles and web frameworks

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This week two of our developers are jetting off to an international development conference held in Amsterdam, called Laracon. The conference is spread over three days and revolves around Laravel, the open-source backend framework that First Internet has used in its new bespoke codebase. It will feature both a networking and community day with opportunities… more »

Moving towards touchscreen web design for desktop templates

Touch Screen

The rise of tablets and smartphones has led to a transformation in touchscreen web design – many sites now opt for an entirely separate mobile template optimised for touch, or use responsive CSS to remove page elements that depend on actions like ‘hover’ or ‘mouseover’, which are all but meaningless on mobile devices. But the… more »

A picture paints a thousand words…and more!

Photography Manchester

As most SEO companies will tell you, you can’t have a good website without good content.  Good content however doesn’t just mean the written text on your website; it’s about website photography as well.  They say a picture paints a thousand words, and this can make an image easier for your website visitors to take… more »

B2B digital marketing spend – does it add up?

We’ve been running the sums on the latest IDM B2B Barometer, to see if the figures stack up in terms of companies’ B2B digital marketing spend, and it makes for interesting reading. First of all, the headline statistic has to be that 56% of marketers have seen their budget increase in the past 12 months… more »

50 billion images. (Or Print vs Digital Part 2)

caroline

As a digital project manager, assisting clients with content management is often a significant part of the role. Tom discussed in a recent post that good photography is crucial to a good website and as an agency, we are meticulous in ensuring the very best image is used to portray the correct message. Managing and… more »

Why Manchester webmasters should go secure to boost SEO rankings

Google-Webmaster-Tools-Logo

Manchester webmasters, listen up – there’s a new way to boost SEO rankings, and it involves making your website secure. It can often feel like Google give with one hand, and take away with the other, and certainly when they switched to HTTPS for search queries, it took a lot away from most webmasters’ keyword… more »

Print vs. Digital: Which is Best?

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Print media is often neglected these days as a less important part of branding and marketing. With tighter budgets and deadlines I can see why it is falling by the wayside, in favour of shiny new interactive media, but I still think it has great value. Henry Jenkins, celebrated author on the topic, writes about… more »

Google Pigeon boosts prospects for local SEO further

Google Pigeon

Have you heard of Google Pigeon – the search engine’s latest algorithm update, which targets local SEO – since its introduction around the end of June? As always, these things take some time to shake out, and the first outcomes of Google Pigeon have not been wholly positive. The update appears to be based on… more »

The Social Side of the Commonwealth Games

davidprofile

Social media is used by many of us daily and this is no different for the athletes and sponsors that are taking part in the Commonwealth Games in Glasgow. The 2014 Commonwealth Games is fully underway now and with 4,950 athletes and 2,000 performers there are plenty of things to be tweeting about. Users were… more »

Blogging on the right side of the law

blogging

Modern digital marketing agencies offer a broad range of services, not only including online advertising and pay per click, along with the mature methods of SEO, but also ever-evolving social media and content marketing such as blogging. But a case from France highlights why it can be safer to outsource blogging to your digital marketing… more »

Always On: Millennials, smartphones and social media

smartphone design

Social media and mobile website design are among the key aspects of online marketing Manchester companies carry out week in, week out – but just how engaged are potential customers with social networks and smartphone-based web access? If your customer base is in the Millennials demographic, currently aged in their 20s-30s, the answer is that… more »

Snappy marketing inspired by Luis Suarez

Julaine

With the World Cup final breaking Twitter and Facebook records, boasting more interactions than the Super Bowl, and more than 672 million tweets overall, it is ever clearer how integral social media has become in world events. Celebrities, civilians and brands alike were Tweeting and Facebooking throughout the tournament and advertisers were shifting ad budgets… more »

World Cup SEO: Rooney wide of the mark (again)

The Google Official Blog has published some of the top search trends in World Cup SEO, and for England fans they do not make for inspiring reading. Following the England team’s worst-ever World Cup performance (apart from the times they failed to qualify at all), you might imagine that events like Wayne Rooney’s first-ever goal… more »

The line is just a dot to you!

Kat Halsall

Google loves to keep us on our toes and is constantly moving the goal posts, just last week they dropped some of the key features of Google authorship – a project it’s been pushing and promoting since 2011. With Google’s continuous updates and changing of direction it is imperative to cover all bases and compliment… more »

Facebook under fire for ‘Can we depress our users?’ experiment

Facebook

The social network Facebook has come under fire from its users for going ahead with a secret experiment to determine whether it could effectively cause negative emotions among its user base by manipulating their exposure to news stories in their Facebook feed. Although the study was short – it lasted for just one week in… more »

At-the-match web access finally kicks off

Stadium

Marketers love a captive audience, which goes some way to explain why local SEO is such a growth industry – but ‘audiences’ in the literal sense have always represented something of a challenge. Anyone who has ever attended a major sporting event will have shared in the frustration of wanting to text or tweet about… more »

Eye Catching, Creative, Memorable Marketing Campaigns

Wayne

While watching the opening games of the world cup, I stumbled across what I thought was a very clever and quite funny advert from Aldi starring Graham Taylor, ex England manager and the infamous turnip. Check it out at the end of this blog post. Adverts and marketing have always been an interest and a… more »

Google’s ‘Right to be Forgotten’ requires a cultural shift in search

Right to be forgotten

The so-called ‘Right to be Forgotten’ has been causing problems for Google in recent weeks, after an EU ruling that the search engine must delist negative results about individuals, once they are no longer deemed to be relevant. But where does that leave search – are we entering an age in which the individual will… more »

Customer service gets social

Nat

Social media, of some kind, must form part of your marketing strategy in 2014 and beyond. The rise in social media has influenced customer and brand behaviour on so many levels. Twitter and Facebook in particular are now where customers go to voice their opinions on your brand and this new channel for expression has… more »