Our Blog

Here you can stay up to date with key industry news, essential information about digital marketing, and of course the inside scoop on what's happening at FI HQ.

Digital Marketing

What is the outlook for online marketing on Black Friday?

Black Friday - the fourth Friday in November - comes the day after the US holiday of Thanksgiving and traditionally marks a surge in high street Chris ...

23rd November, 2016

Digital Marketing

3 alternatives to Vine as Twitter kills its micro-video app

Twitter users were taken by surprise in recent days with the news that Twitter's Vine micro-video app is being 'shuttered' - a polite way of saying ki ...

7th November, 2016

Digital Marketing

Internet passes 50% mark to be majority of UK advertising

Internet advertising has reached a major milestone, passing the 50% mark of all UK advertising by value to become the single majority method used in B ...

21st October, 2016

Development

5 old-school web design tips making a comeback

Modern website design has its own set of rules - from mobile-responsive web design, to parallax pages where the background scrolls at a different spe ...

26th September, 2016

Digital Marketing

Twitter Quality Filter reinforces need for ‘natural’ social media posts

The recently announced Twitter Quality Filter has raised concerns from some users that they might 'miss out' on posts from the accounts they follow, a ...

13th September, 2016

Digital Marketing

Facebook Lifestage app vs. Snapchat

Facebook launches Lifestage app for school teens In a constant attempt to innovate and gain a younger audience, Facebook is directly taking on Snap ...

25th August, 2016

Digital Marketing

Premier League club’s marketing appeal

The 2016/2017 Premier League football season is vastly approaching and many of our favourite teams have new commercial sponsors and partners. We decid ...

29th July, 2016

Digital Marketing

New Emojis Released to Mark World Emoji Day!

July 17th was World Emoji Day, marking a global celebration of the emoticon-style icons that have become an online language in their own right. Emo ...

25th July, 2016

Digital Marketing

Are dating apps the ultimate platform for marketing?

For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? ...

19th July, 2016

Digital Marketing

Pokémon Go craze hits the UK!

After a delay due to unexpected demand, the wildly popular app Pokémon Go can now be downloaded in the UK. Over 15 million people have downloaded the ...

15th July, 2016

Digital Marketing

Twitter could be about to get noisy

Major changes to Twitter are often met with dismay from long-time users, who are typically quite resistant to change, and the latest announcements fro ...

31st May, 2016