MozCon, like Comic Con, but WAY nerdier…
Moz started in 2004 as a blog where some of the first SEO experts shared their ideas online. These days it is the most trusted authority on SEO, with ...
24th July, 2019
Just when it seemed like the dust had finally more or less settled from Google’s rollout of its Panda SEO algorithm, the search engine giant has announced a new major update.
Pierre Far shared the news on his Google+ account, having taken over from Matt Cutts during his current sabbatical from the role of Head of Webspam.
On September 26th, Mr Far said: “Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.
“Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely.”
In turn, he said that this update should allow more small to medium-sized websites, with a smaller amount of high-quality content, to rank higher in Google’s results, “which is nice”.
Meanwhile, in a Google Webmaster Central hangout, John Mueller of Google Switzerland confirmed that this is a global update – although different languages may be affected in different ways.
This tallies with Mr Far’s assertion that “depending on the locale, around 3-5% of queries are affected”.
At one in 20 searches, that’s a relatively high impact overall, so if you ignored Panda’s SEO implications last time around – and particularly if you have a small website – it’s the ideal time to invest in some good-quality content.
3rd October, 2014