According to the User Experience Survey Report conducted by Econsultancy, 74% of businesses believe a focus on User Experience is key for improving sales.
So what is User Experience?
Focussing on User Experience means focussing on your site's users, and supporting them to do what they came to your site to do.
We're proud to specialise in this area, boasting a dedicated UX specialist, to help you get the most out of your website.
The field of User Experience Design is comprised of a number of things, and considers usability, accessibility, context awareness, information architecture and site structure, visual and interaction design, and perception of a brand as a whole.
Lost in translation
Explaining your requirements to an agency can be tricky, especially when your sector is quite far removed from ours. We get a pretty good idea of what your site needs and how it needs to function from meetings, but just to be sure we like to involve you in the development process in the early stages by producing a prototype of your site.
A prototype is a sort of mock-up, but not of how the site will look, but how it will work. It's a bare-bones representation of how we think your site is going to function. We'll go through the prototype with you and identify any issues, changes, or things that may not be how you expected.
This approach helps ensure that everybody involved is on the same page early on, so we can get on with producing a website that you and your users love.
Our focus on User Experience means we produce more usable, useful, engaging and delightful websites that are actually enjoyable to use.
This is likely to lead to more loyal and satisfied customers, more word-of-mouth exposure, less customer service time, increased conversions and decreased bounce rates.