How To Enable Site Search Tracking in Google Analytics
Understanding what users are looking for when visiting your website is key to improving user experience.
15th June, 2020
This week, some Twitter users received emails from the social network inviting them to create a Website Card.
“A Website Card makes it easy to connect [Twitter with your site] and boost your traffic and conversions,” the email stated.
“Compared to just tweeting out a link, it’s a simple and creative way to give users more context about your site. In fact, our data shows that using a Website Card drives 43% more engagement.”
But what is a Website Card?
Website Cards were introduced in April 2014 as a way to link from tweets to corporate websites, and as a means to increase engagement and clickthrough traffic.
They are attached to promoted tweets, and look similar to an ordinary search engine result – a brief website title is displayed along with a button to click or tap in order to visit the website.
Creating a Website Card starts in the Twitter Ads section of a business user’s account, under Cards Manager, and the usual options for targeting and budgeting should apply.
Analytics on Twitter itself include every click or tap – which may vary from other third-party analytics platforms based on the page that subsequently loads.
Significantly, Website Cards work on both desktop and mobile (with a slightly different appearance), allowing mobile users to be reached too.
1st September, 2015