Get ahead of Google and switch up your site speed
The importance of site speed to SEO is even more pressing now Chrome will identify slow or fast loading with clear badges...
18th November, 2019
It’s easy to think of web development as a one-off, and online marketing as an ongoing process, leading many online brands to commission a relatively static site, and then go about trying to promote it.
But research conducted at the University of Missouri-Columbia reveals when it might be better to redesign a website, rather than trying to generate leads for the pre-existing site.
Detelina Marinova, an associate professor of marketing at the university, explains: “If online customers already perceive a service as efficient and high quality, continuing to invest in direct marketing should have beneficial effects for the company’s revenue.
“In contrast, when online customers perceive a service as inefficient but high quality, direct marketing investments are likely to have diminishing returns.”
What does this mean? Well, it’s fairly simple: if you have an efficient but under-performing website, online marketing should help you to build your audience and customer base.
If your website is inefficient to use, or perhaps suffers from a slow checkout process, it might be better to invest your budget into getting it redesigned around a more effective e-commerce platform.
28th November, 2014