The email communication window of opportunity is no longer 9-5. Smart phones and tablets mean you have the potential to reach your customers and potential customers at almost any time of the day.
However, with the high level of competition, it’s important you’re delivering the right message for your target audience. To make sure email marketing works hard – and boost your opening and click through rates – taking a targeted approach is more crucial than ever. Everything from title headers, to content, demographic and geography, need to be addressed.
First Internet has experience of running email campaigns across a broad range of industries. We use our own in house mailing system to deliver comprehensive functionality, ensuring your campaigns will get through to the maximum number of recipients possible. Post-send, detailed reporting is available, providing information including click through rate (CTR), bounce rate, conversion rate and ROI.
Amongst our regular email clients is luxury furniture business Fleming & Howland who have over 20,000 subscribers to their email newsletter, across four languages, increasing website traffic by 10% per newsletter.