This week, Twitter unleashed Vine on the world, but what could that mean for social media marketing?
First, it’s best to sum up what Vine actually is, and in a sense it does for video what Twitter itself does for blogging.
It’s an iOS app that creates six-second videos, which are intended to distil some longer event into an animated snapshot.
This will never be as detailed as, for example, a corporate YouTube video might be, but it also doesn’t require so much detail in its development.
In essence, a Vine video is a hybrid between a full video clip and a static photograph, effectively sharing only an instant, but retaining some motion at the same time.
Dom Hofmann, co-founder and general manager of Vine, announced the launch of the software and its acquisition by Twitter at the same time on the Vine blog this week, adding: “[Like Twitter] we also believe constraint inspires creativity, whether it’s through a 140-character tweet, or a six-second video.”
For social media marketing campaigns, it’s arguably a way to add a touch of life to static pages, without having to go to the trouble of creating a full video.
However, it remains to be seen whether marketers will embrace Vine for such a purpose, or whether it will simply become a gimmick used by bloggers.