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Simplicity New Look

Simplicity Pattern Co. Inc. is a worldwide company that designs, produces, markets and distributes sewing patterns for consumers that practice and enjoy home sewing activities.

Their UK website, simplicitynewlook.com, had suffered severe functionality issues and was not delivering acceptable revenue. First Internet was tasked with a website redesign, development and online promotion using SEO, PPC, social media marketing and email marketing.

The new Simplicity website operates across a number of currencies and distributes products worldwide. The website launched in June 2012 and in just three months the site’s statistics, and revenue, had improved dramatically:

  • Visits have increased by over 20%.
  • From July to August revenue on the site increased by over 100%.
  • In August the website made revenue equivalent to 50% of the revenue for the whole of the previous year.
  • Average site visit duration rose by over 80%.
  • Mobile purchases now account for 15% of all transactions.
  • Following only two months of SEO activity, key phrases are ranking on page one and delivering more traffic to the site:
    • “Sewing patterns” delivered 64% more traffic.
    • “Dress patterns” delivered 270% more traffic.
  • In August two email campaigns were sent out which led to over 3,000 visits and nearly £2,000 in revenue.
  • Social media activity gave the site a 143% lift in traffic in August, directly related to social media sharing.

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