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Online marketers bid farewell to some old friends

July 2013 has already seen the demise of a number of web-based tools that had become firm friends for online marketers the world over. The most anticipated was the discontinuation of Google Reader, which has now been replaced by a single page warning that all data that is not exported via Google Takeout will be… more »

Replacing RSS with social media marketing

If RSS has been an important element in your online marketing mix during the past 7-8 years, it might be time to start looking for an alternative – and social media marketing could be the right next move. Google have announced that they are to retire Google Reader this summer, removing what, for power users… more »