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PPC

Bringing New Year’s Resolutions into paid search campaigns

Paid search campaigns can benefit from New Year’s Resolutions, even if you made them to improve your personal life. In an Inside AdWords blog post, the DoubleClick Search team list five resolutions for webmasters to try and stick to – and claim that DoubleClick Search itself can help them to do so. For instance, paid… more »

Bulk editing gives large-scale control to AdWords PPC campaigns

Digital marketing agencies had reason to rejoice this week as Google unveiled bulk editing tools to make AdWords PPC campaigns easier to manage. The tools allow large-scale changes to be made across entire accounts – for example, a global 5% increase in maximum cost per click bids. Websites that have moved to a different URL… more »

Google Analytics opens up to digital marketing firms’ external data

If you use Google Analytics on your website, you may soon find you are able to incorporate external data from third-party digital marketing firms into your reports more easily. At the recent Google Analytics Summit, the search engine and website software developer discussed the innovations currently in the pipeline for Google Analytics. Many of them… more »

‘Best in class’ firms 48% more likely to use PPC alongside SEO

‘Best in class’ firms are 21% more likely to use natural SEO, and a massive 48% more likely to invest in PPC, than those that lag behind the industry average, reports Aberdeen Group. In a newly published research brief, the analyst looks at how the very best performing companies invest in SEO in both its… more »

Simplicity New Look

Simplicity Pattern Co. Inc. is a worldwide company that designs, produces, markets and distributes sewing patterns for consumers that practice and enjoy home sewing activities.   Their UK website, simplicitynewlook.com, had suffered severe functionality issues and was not delivering acceptable revenue. First Internet was tasked with a website redesign, development and online promotion using SEO,… more »