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How Penguin 2.0 could impact SEO in Manchester

The global rollout of Google’s Penguin 2.0 algorithm update could impact local SEO in Manchester, as well as your wider search presence – so what do you need to do in order to avoid being among the 2.3% of English-language websites likely to be visibly affected? Penguin has always been aimed only at eliminating black-hat… more »

With effective web design Manchester retailers can ‘turn bricks to clicks’

With high street footfall down 5.2% in the latest British Retail Consortium figures, it’s a good time to look at the kinds of web design Manchester retailers might turn to, in order to complement their bricks-and-mortar business with online sales. The retail segment is one of the most controversial industries where the conflict between online… more »

Reasons to hire a digital marketing agency for Manchester’s SEO investors

Bing’s newly transparent approach to SEO has given more reasons to hire a digital marketing agency for Manchester webmasters and their counterparts around the world. In recent weeks, several posts on the Bing Webmaster Blog have described SEO in detail rarely seen from the major search engines. On April 10th, that trend continued with a… more »

Location bid adjustments make AdWords more powerful for Manchester PPC campaigns

Manchester PPC campaigns based on Google’s AdWords platform just got a little easier to manage, as a post on the official Inside AdWords blog explains. With location bid adjustments, it is possible to add a percentage of extra budget to bids for a particular keyword when the ad is displayed to a user in a… more »

The Olympics’ legacy for Manchester SEO

Time for a final look at how the Olympics’ legacy might impact Manchester SEO efforts – and in particular, how the big names compare with the surprise heroes of London 2012. For the north-west, it’s been a successful sporting meet, with golden post boxes springing up all over the region. Central as a possibility for… more »

First-week report on Olympics SEO for Manchester firms

As the first week of the London 2012 Olympics draws to a close, let’s look away from the capital and see what we can find out about the SEO prospects for Manchester firms. You might expect all of the focus to be on London, but Google Insights for Search reveals that is not necessarily the… more »

Google search engine optimisation tips for Manchester businesses

New Google search engine optimisation tips give Manchester businesses an insight into what is – and what isn’t – acceptable in the age of Penguin and Panda. Garen Checkley, part of Google’s search quality team, writes on the company’s Google and Your Business blog that high-quality content is the first thing webmasters should ensure they… more »

Google+ Local – an end to location-specific SEO for Manchester sites?

If you’ve been reading some of the recent blog posts published on other sites about the launch of Google+ Local, you could be forgiven for thinking the new pages spell the end of location-specific SEO for Manchester webmasters, and for those in other cities too. However, a closer look at what Google have actually said… more »

Google Street View trikes may put Manchester back on the map

Google this week revealed in a post on the Official Google Blog that it is using tricycles to reach places where its car-mounted Street View cameras are unable to reach. A total of 132 major landmarks worldwide have already been photographed using portable, trike-mounted Street View cameras, including 14 in the UK. While the technology… more »

Six top tips SEO Manchester conference-goers should observe

It’s conference week in Manchester, as the two-day SAScon came to town on May 17th and, ahead of the main event, SEMPO’s UK co-chair Steve Lock outlined six top tips for Manchester’s SEOs. His first related to the headline-grabbing Google Penguin update: Mr Lock argues that more anchor text variety, particularly in backlinks, could be… more »

With social media marketing Manchester hospitality firms can drive success

A new report from the British Hospitality Association has some useful suggestions for the approach to social media marketing Manchester firms adopt. The news update points out that, before the internet, word of mouth was impossible to predict and hard to manage, whereas social networks mean it can now be followed much more easily. Figures… more »

For tips on website design Manchester Central is the place to be in May

Manchester Central – the city’s conference venue formerly known as the GMEX – is the place to go later this month, as the eCommerce Expo 2012 highlights aspects of website design Manchester’s online operators would be wise to take into account. Big brands from all over the country will be in attendance, putting Manchester at… more »

For future web development Manchester eCommerce firms ‘need a two-pronged approach’

IDC has outlined the “two-pronged approach” to web development Manchester firms – and eCommerce operators throughout Europe – will need to employ in the years to come in order to continue the rapid growth in online retail that has been seen in previous years. The analyst explains that some markets are nearing saturation, where all… more »

Further funding for web development Manchester City Council reveals

The past few weeks have seen a number of major announcements that could impact on the types of web development Manchester companies carry out. We have already outlined the ten-point plan Manchester City Council has to make Manchester into a “digital city”. But you can add “superconnected city” to that label, after Manchester secured a… more »

The ten-point plan for web development Manchester City Council has revealed

There are several different aspects to the ten-point plan for web development Manchester City Council revealed earlier this month, which it said aims to make Manchester a “digital city”. Of the ten target points, three relate to connectivity – for citizens, businesses, and to position the city as a whole to attract new companies to… more »

For future web development Manchester firms can learn from Easter

Lessons learned over the Easter holiday period can highlight areas of web development Manchester businesses should prioritise. While companies in the gifts and greetings sector might see a direct increase in trade due to Easter orders, plenty of other firms could benefit from knock-on effects. The extra days off thanks to the bank holidays on… more »

United set example for social media marketing Manchester firms can follow

In recent weeks we’ve looked at their website design and their search engine optimisation, but this month it’s the social media marketing Manchester United have carried out that’s making the headlines. The football club were one of the first companies to migrate to the new Timeline on their Facebook page – and they show how… more »

With social media marketing Manchester firms can turn risks into benefits

With efforts to target mobile browsers and social media marketing Manchester companies can capitalise on some of the city’s unique internet capabilities. In a report from Norton and Sperling’s BestPlaces, Manchester is named as the riskiest city in Europe for cybercrime, due to high social networking uptake and the prevalence of Wi-Fi hotspots across the… more »

The types of SEO Manchester’s top performers use

A front-page listing for the single word ‘Manchester’ is a holy grail of SEO Manchester firms of all sorts and sizes would probably relish. So what do you have to do to get there? I took a look at the types of SEO Manchester’s highest-listed sites have in place. I used Google’s link: and site:… more »

News is a powerful tool of website design Manchester webmasters can use

There are plenty of different facets of website design Manchester webmasters can choose from – and recently we’ve looked at the power of local SEO to reach your geographic market. But today we’re addressing one form of website design Manchester companies may have missed – the power of news. Adding a news section to your… more »