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Google Analytics

Google Analytics Segmentation update empowers online marketing analysis

Analysing online marketing campaigns in Google Analytics could be more powerful with the introduction of new Segmentation features. In a post on the Google Analytics blog, the search engine giant reveals several new options when analysing particular groups of website visitors. They include User Segmentation, allowing certain user groups – such as certain demographics –… more »

Expanded Google Analytics filters add new detail to SEO campaigns

SEO campaigns can now be tracked with a greater degree of detail, thanks to the creation of new filter fields in Google Analytics. Writing on the Google Analytics blog, team member Matt Matyas this week outlined almost 20 filter fields that may be used to restrict the data used in Google Analytics reports. In effect,… more »