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One of the (many) great things about PPC is that you don’t have to wait to rise through the ranks, you can be instantly visible and the results are easy to monitor and are fully trackable. Whether yours is a brand new site or an established brand looking to rival your competitors, you can gain traffic and visibility from day one.
AdWords CPC bidding allows you to pay by the click – and only if someone clicks. With a tailored campaign, you will only pay for people who are interested in what you have to offer. Specific targeting controls when and where your ads are seen, which overcomes the common dilemma of targeting an area where you have no physical location.