See how visible your website really is in Google, ChatGPT and AI search
Search is not just ten blue links anymore. Your customers are still using Google, but they are also asking ChatGPT, Gemini, Claude and Perplexity for recommendations, comparisons and quick answers.
That means your website needs to do more than rank. It needs to be understood, trusted and referenced across the places people now search.
Our free SEO and AI Search Visibility Audit gives you a clearer view of where your website stands today. We look at your traditional search performance, technical SEO foundations, key competitors and how likely your business is to appear in AI-generated answers.
No fluff. No mystery dashboard full of numbers that make everyone quietly panic. Just a practical audit that shows what is working, what is holding you back and where the best opportunities are.
What is an SEO and AI search visibility audit?
An SEO audit reviews how well your website can be found, crawled, understood and ranked by search engines. An AI search visibility audit takes that further by looking at how your brand, services and content may be interpreted by large language models and AI-powered search experiences.
In simple terms, we are asking two important questions:
- Can search engines understand and trust your website?
- Can AI tools confidently mention your business when someone asks for a company like yours?
That second question is becoming more important. When someone searches for “best web development agency in Manchester”, “SEO agency for ecommerce brands” or “who can help improve website traffic?”, the answer may not come from a standard search result. It might come from an AI Overview, a ChatGPT response or a summarised recommendation inside another search tool.
If your content is thin, unclear or technically difficult to crawl, you are making it harder for search engines and AI systems to connect your business with the right searches. Our audit helps identify those gaps.
What does an SEO and AI visibility audit do?
Keyword visibility
We review how your website performs for the keywords that matter to your business. That includes your core services, local searches, commercial phrases and longer questions that potential customers may ask before making contact.
This is not about chasing random traffic. A website can rank for plenty of phrases and still generate very little value. We focus on relevance, search intent and commercial opportunity, so you can understand which keywords are likely to bring in the right visitors.
Website and technical SEO health
Technical SEO is the bit nobody gets excited about until it starts costing money.
Broken links, crawl issues, missing metadata, weak page structure, slow templates and confusing internal links can all affect how well your site performs.
The audit looks for common issues that may be limiting your visibility. We review the basics that help search engines crawl, index and contextualise your website properly. Clean technical foundations make every other SEO activity work harder, from content creation to digital PR.
AI search visibility
AI search tools need clear signals. They look for useful content, obvious expertise, trustworthy references, structured information and consistency across your website.
If your service pages are vague, your blog content is outdated or your brand positioning is unclear, you may be left out of AI-generated answers.
Our audit tests how your business may appear for relevant AI prompts. This can include service-led questions, comparison searches, local recommendations and problem-based searches. The goal is to understand whether your brand is visible, whether competitors are being mentioned instead and what content could improve your chances.
Competitor visibility
You do not operate in a vacuum, even if some competitors make you wish you did.
We look at how your website compares against the businesses you care about. That includes keyword overlap, content depth, service positioning and opportunities where competitors may be stronger or weaker.
If you provide your top competitors, we will use them. If not, we can help identify competitors based on search overlap and visibility patterns.
Content opportunities
Good SEO content is not just “write a blog and hope”.
The best content answers real questions, supports your service pages and gives search engines a reason to trust your expertise.
The audit highlights content gaps that could support your visibility across both traditional SEO and AI search. This may include FAQs, service page improvements, comparison content, local landing pages, technical explainers, guides and blog posts built around search intent.
Who is the audit for?
Who is the audit for?
This audit is designed for business owners, marketing managers and website teams who want a clearer view of how their site is performing.
It is especially useful if you:
- Have seen rankings or enquiries drop and cannot pinpoint why.
- Want to know whether your website is ready for AI search.
- Need a practical SEO audit without committing to a full project first.
- Are planning a new website, content strategy or SEO campaign.
- Want to compare your visibility against key competitors.
- Have invested in SEO before but are not sure what is actually working.
You do not need technical knowledge to use the audit. We keep the findings clear, practical and focused on what to do next.
Why AI search visibility matters
People are changing how they search. They still use Google, but they also ask AI tools for shortcuts. Instead of searching through ten websites, they ask for a summary, a recommendation or a list of options.
That creates a new challenge for businesses.
Ranking on page one is still valuable, but it is no longer the only visibility game in town. Your business also needs to be the kind of source that AI tools can understand, summarise and recommend.
This does not mean throwing out everything we know about SEO. In fact, strong SEO foundations are more important than ever. Clear page structure, useful content, strong internal linking, technical performance and brand authority all contribute to how discoverable your business is.
AI search is not a magic trick. It is another layer on top of search behaviour. The businesses that invest in clarity, authority and useful content now are more likely to benefit as search continues to evolve.
What will you get from the free audit?
Once you complete the form, we will review your website and send the results directly to your inbox. Your report will give you a practical snapshot of your current search visibility, including the areas that need attention first.
You can expect insight into your keyword performance, technical SEO health, competitor landscape and AI search visibility. Where possible, we will point out quick wins as well as bigger strategic opportunities.
The aim is not to bury you in jargon. It is to help you make better decisions. You might decide to fix issues yourself, brief your internal team or speak to us about how First Internet can help.
Get your free SEO and AI Search Visibility Audit
If you want to know how your website is performing in Google and how visible your business may be in AI search, start with a free audit.
Complete the form and we will review your website, your key services, your location, your competitors and any specific AI prompts you want us to test.
You will get a clear, practical report showing what is helping your visibility, what is holding it back and what to focus on next.
Search is changing. Your website should not be quietly sat in the corner hoping nobody notices.
Let’s find out how visible you really are.
If you're still not sure…
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What is an SEO and AI search visibility audit?
An SEO and AI search visibility audit reviews how easily your website can be found, understood and recommended across traditional search engines and AI-powered search tools. It looks at keyword visibility, technical SEO, content quality, competitors and how your brand may appear in tools such as ChatGPT, Gemini and Claude.
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Is the SEO and AI audit really free?
Yes. The audit is free and there is no obligation to work with us afterwards. It gives you a practical snapshot of your current search visibility and highlights areas where your website could improve.
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How is an AI SEO audit different from a normal SEO audit?
A normal SEO audit focuses mainly on search engines such as Google and Bing. An AI SEO audit also considers whether your content is clear, trustworthy and useful enough to be referenced by AI search tools and large language models.
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Will this audit help me rank higher?
The audit will not magically improve rankings on its own, sadly we have checked. What it will do is show you what may be holding your website back and where the best opportunities are. Acting on those recommendations can support stronger rankings and better visibility over time.
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What does the website audit include?
The audit can include keyword visibility, technical SEO checks, website structure, content opportunities, competitor visibility and AI search prompt testing. It is designed to give you clear actions rather than a long list of confusing SEO terminology.
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Do I need technical knowledge to understand the report?
No. The report is written for business owners, marketers and website managers. We explain the findings clearly and focus on what they mean for your visibility, traffic and enquiries.
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Can you audit my competitors too?
Yes. If you provide your top competitors, we can use them as part of the audit. If you are not sure who your search competitors are, we can help identify them based on keyword and visibility overlap.
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Does the audit check ChatGPT visibility?
Yes. The audit can look at how your business may appear across relevant AI prompts, including the types of questions customers might ask ChatGPT or similar AI tools when looking for a business like yours.
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How long does the audit take?
Most audits are reviewed and sent within one business day. In some cases, it may be quicker depending on the website and the information provided.
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What should I do after receiving the audit?
You can use the findings to make improvements yourself, brief your internal team or speak to First Internet about implementing the recommendations. The main thing is not to let the report gather digital dust.