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Keeping Pace with Change

There are various aspects to online marketing; from web design and search engine optimisation to pay-per-click advertising and social media. However, one channel that is experiencing exponential growth is Affiliate Marketing.

The performance marketing sector is buzzing this year, both in terms of deals being done and the explosive growth in the sector. E-Consultancy estimates that the affiliate marketing industry is growing by nearly 60% year on year. This is mainly due to the fact that it is a relatively cost effective and low risk channel – ultimately, you only pay for what you get.

Advertisers themselves are appreciating the importance of the channel and are informing their web design, with what will work well with their affiliate strategy. They are also starting to recognise affiliates for what they are – their online sales force.

All told, 2010 is shaping up to be another exciting year in affiliate marketing – and those that respond quickly enough to take advantage should continue to reap its benefits.