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World Cup

Snappy marketing inspired by Luis Suarez

Julaine

With the World Cup final breaking Twitter and Facebook records, boasting more interactions than the Super Bowl, and more than 672 million tweets overall, it is ever clearer how integral social media has become in world events. Celebrities, civilians and brands alike were Tweeting and Facebooking throughout the tournament and advertisers were shifting ad budgets… more »

Google helps webmasters spot World Cup trends

google world cup trends

The Google Trends World Cup microsite has launched to coincide with the start of the FIFA tournament, and it provides a one-stop resource to track search trends and even national moods as the match results begin to come in. As a result, webmasters not only have the chance to see what words and phrases are… more »