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Social Media

Instagram launches new in-app shopping feature

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What is the new feature? The social giant Instagram has launched a new in-app shopping feature. The feature provides the opportunity for brands to add links to posts navigating back to their e-commerce store. Currently, only 21% of purchases are completed within a day of viewing a post, after learning this, Instagram decided to take… more »

What does Twitter’s latest update mean for brands?

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What is the Update? Twitter’s latest update, tackles the bot problem which the social giant has been trying to keep under control for years. This is in direct response to a recent bot purge which sparked the #TwitterLockOut hashtag to start trending. Twitter has hopes that their newest set of guidelines will solve the problem… more »

Digital Marketing Trends for 2018

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…But first, a big WELCOME to Jamie, the newest member of the First Internet family! Here’s his first (of many) blogs, great to have you on board, take it away… OK, here goes nothing! With the online world forever expanding and new technologies being developed, new trends are being introduced every year, and 2018 will… more »

Google and Facebook team up against fake news

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In recent months and in the run up to the UK general election, both Google and Facebook have been under pressure to address fake news. BuzzFeed research found that in the months running up to the US election, the top performing fake news items generated more engagement than top stories from major news outlets. The… more »

A How-to Guide on Social Media for Small Businesses

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There is a huge misconception surrounding the use of social media and what it can do for small businesses. Long gone are they days where you can rely on word-of-mouth to get customers for your business as the online world is getting increasingly popular. When the term ‘social media’ crops up many people think of… more »

Social Media plays a big role in the presidential debate

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Hillary Clinton and Donald Trump faced each other in the first US presidential debate on Monday, with the eyes of the world watching.  It has been reported that an estimated 84 million people tuned in, setting a new record in presidential debates which has spanned for over sixty years.  We also have to consider the… more »

Facebook Lifestage app vs. Snapchat

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Facebook launches Lifestage app for school teens In a constant attempt to innovate and gain a younger audience, Facebook is directly taking on Snapchat by launching a video-sharing mobile app aimed at teenagers. Those who use the Lifestage app can create profiles based on shared pictures and videos according to their feelings, likes and dislikes…. more »

Are dating apps the ultimate platform for marketing?

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  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »

Instagram go flat-out

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Instagram could be facing more challenges than most in the social media segment, as their target market is being eroded from all sides. Twitter and Facebook have both launched image ‘alt text’ capabilities in different ways recently, helping to make their own images more search visible, while Instagram still relies largely on plain text captions… more »

Facebook unveils AI image alt text

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Image alt text was one of the very first places to get used for SEO, way back when marketers realised the text on their pages could be important in determining their rank in the search results. More recently, correctly worded image alt text became significant in Google Images searches, allowing the search engine to understand… more »

Twitter adds search-visible image alt text

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Twitter recently announced the addition of ‘alt text’ image descriptions to its official Android and iOS apps, allowing users to add a plain text description to the images they tweet as an accessibility feature. Image Descriptions can be switched on under Accessibility in users’ account settings in the newest versions of the app on compatible… more »

Twitter Announces Facebook-style ‘Top Tweets’

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Following several days of angry rumours, Twitter have finally confirmed that they are introducing a ‘top tweets’ section to the top of user timelines, similar to Facebook’s algorithm that brings the ‘best’ posts to the top of the screen, instead of the most recent. Many users objected strongly to the rumoured change even before it… more »

Friends Reunited becomes Friends Disconnected

One of the forerunners of social networking in the UK is finally closing its doors, with the news that Friends Reunited is soon to enter “the sunset of an era”. That is how Steve Pankhurst described the closure of the service in an email to users, which explained some of the reasons behind the decision…. more »

More to say? Twitter may be moving to a 10,000-character limit

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The 140-character limit on tweets has been a fundamental feature of Twitter almost since its inception (although not quite, interestingly…) but it could soon be lifted, and dramatically so. Following rumours that the character count could be raised substantially, from 140 to 10,000, CEO and co-founder of Twitter Jack Dorsey took to his own profile… more »

Twitter glitch notifies users of own activity

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Several Twitter users have been bemused this week after receiving notification emails to tell them they have just favourited a tweet. Twitter routinely informs users if a tweet in which they are mentioned is favourited by another user; however, it seems an update has removed its ability to filter out when that user is the… more »

Twitter removes 140-character limit from DMs

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The 140-character limit on tweets is what earned Twitter its original description as a ‘microblogging’ network, as well as being a unique and fundamental aspect of the social network throughout its history. But that could be about to change – at least in direct messages, the private person-to-person messaging element of Twitter. Direct messages, or… more »

Is Google+ Dead Yet?

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Visit the Google homepage while logged into your Google+ account, and you might notice a change (although the truth is, a lot of people won’t even have noticed it). That is because where your name appears at the top-right of the homepage, it is now just plain text – it no longer links you through… more »

Social media gets all the attention, but email marketing isn’t dead

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Despite the fact that social media gets ALL of the attention, email marketing is still a popular and highly effective marketing channel, and is by no means “dead”. While social media is becoming more and more profitable, there have been many reports that it could be a potentially huge mistake to stop your email marketing… more »

Chocolate and Politics!

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Easter weekend – 4 days filled with chocolate, hot cross buns, walks in the sunshine and of course – love it or hate it – the election campaign! How many of us watched the election TV debate and afterwards took to our keyboards to voice our reactions to what we had seen? It seems widely… more »

Spring Trends for Digital Interaction

You are building a relationship with people who may continue to use your product for the next 25 years. Those interactions that you have, particularly through social streams that you can get through digital, are super valuable. It would be a shame not to invest in that. Chris Moody, Creative Director at Wolff Olins, speaking… more »